Here’s G, and in this email, Here’s G, and in this email, you’ll find out why many email warm-up tools are shutting down. And what you can do to keep your emails away from spam.
Many email warm-up services like GMass are shutting down their services. As seen in the community and on our customer support chats, some of you wonder if lemwarm is or will be affected.
In today’s newsletter, you’ll find out why some email warm-up tools are shutting down. What this means for your email outreach, and what you can do next to keep your deliverability high and avoid spam. 🙌
Most warm-up tools, including GMass, use a specific API to offer their services. The providers of this API have decided that GMass and other similar tools might lose access to the API if they don’t shut down their warm-up services.
So, to maintain access to this API, GMass, and other warm-up tools have decided to disable their email warming features. 😅
While working on making lemwarm the best warm-up and deliverability booster on the market, we saw this situation coming…
In August 2022, we changed how our warm-up and deliverability service works by switching from API to an IMAP-based system.
Along with a new and improved algorithm, lemwarm is now one of the most trustworthy warm-up and deliverability boosters on the market.
It’s 100% reliable and safe to use, whether you send cold emails, newsletters, transactional emails, or simply reach out to your audience via email.
To ensure your emails reach the inbox, check your email deliverability before, during, and after sending campaigns.
Keeping lemwarm ON at all times is the key to keeping your deliverability
high and avoiding spam completely in the long-run.
But email warm-up is one part of your deliverability.
Here are 5 more steps you can take to avoid the spam folder:
Your technical setup shows email providers that you are a verified sender and that your emails are safe. This keeps them away from the spam folder.
You can complete your technical setup in 5 simple steps:
I. Set up your SPF:
II. Set up your DKIM:
III. Set up your DMARC:
ℹ️ Here's a guide to help set up your SPF, DKIM, DMARC
IV. Set up your MX Record:
ℹ️ Here's a guide to help set up your MX Records
V. Set up your Custom Tracking Domain:
ℹ️ Here's a guide to help set up your Custom Tracking Domain
Having invalid email addresses in your list increases your bounce rate and ruins your sender's reputation. Verify your email list regularly, and never send emails to unsubscribed people.
Check out bouncer.io or debounce to send emails only to valid addresses and keep deliverability high.
Email providers check if your audience is engaging with the emails you send. The only way to get opens and replies is to structure your emails well and always provide value to your audience.
Here’s how you can make your emails unique and well-structured to stand out in your audience’s inbox.
A good sender reputation avoids suspicion from email providers and keeps your emails away from spam. Make sure to follow email-sending best practices.
Use these tips while sending emails to avoid landing in the spam folder:
Personalized emails catch your audience’s attention, which helps you get more replies and build trust with your audience. This is critical to landing in their inbox.
If you have a large audience, a tool like lemlist can help you send personalized emails at scale and 10x your business growth 🙌
No matter the type of emails you send, using a warm-up AND deliverability booster will help you reach your audience. To get even better results, do your technical setup, send high-quality, personalized emails, and keep a healthy email list.
11K+ salespeople, entrepreneurs, marketers, and ‘email senders' avoid the spam folder and get great email results by keeping lemwarm ON before - during - after sending campaigns. 🚀
Check out the results some lemwarm users have shared online 🤩
Have a question on deliverability? Want to get specific advice from outreach experts?
Join the lemlist-family and get all the answers you need!