5 ways to use follow-ups to get more replies and boost your deliverability!
Jan 24, 2023
Jan 24, 2023
5 min read
Heeey there 👋
Here’s G, and in this email, you’ll get tips for writing effective follow-up emails to get more replies and boost your deliverability.
If you don’t get replies to your emails, it makes email providers suspicious. It tells them that your audience doesn’t want to hear from you.
Or worse: that you’re sending spam.
The best way to avoid this is to send follow-up emails.
Follow-up emails help you:
→ remind your audience of your message
→ add more value and build a relationship with them
→ or address any concerns they might have about your offer
Follow-up emails encourage your audience to reply, book a meeting or even give you some feedback! These replies boost your deliverability and prevent your emails from landing in spam.
Here are 5 tips to write follow-up emails that get replies. 🙌
This follow-up email got a 39% reply rate. Here are the 5 tips we can take away from it:
Tip #1: Personalize your message
Add custom text like their name, images, videos, or landing pages to catch your audience’s attention and stand out from competitors. This prevents your email from looking like spam and boosts your deliverability.
Tip #2: Be persistent but not pushy
If your follow-up email is aggressive or without context, your audience will mark it as spam. Use this email to show what’s in it for them.
Use these 3 tips to avoid seeming pushy:
highlight why you’re reaching out to them
summarize your message with the key points
give your prospects enough time to reply
Tip #3: Add more value for your audience
Use your follow-up to add more value to your previous message. This will help you build trust with your audience and encourage them to reply!
Here are some things you can use to add more value:
add links to articles, case studies, or guides to help them solve a pain point
include a free product demo
share feedback or tips to improve their results
Tip #4: Include a clear call to action
Make the next step clear and easy for your prospect. This increases your chances of getting a reply or engagement on your email. Add links to redirect them to the next step.
Here are 3 examples of clear CTAs:
“Book your appointment today and receive a 10% discount on your first visit.”
"Join our Wednesday webinar and learn how to double your sales."
"Try our product for 30 days, risk-free, and see the results yourself."
Tip #5: Keep it short and to the point
You’re competing for a few seconds of attention in a crowded inbox. Make sure to get your message across quickly and effectively.
Quick recap 👇
Follow-up emails help you get more replies from your audience. Use these tips to catch your audience’s attention:
Personalize your message to make it more engaging for your audience.
Be persistent, but avoid being pushy, so your emails are not marked as spam.
Include a clear call to action and provide value to build trust with your audience.
But when and how many follow-up emails should you send? What strategy should you follow for the best results?
In our latest eBook, you’ll get practical tips for writing follow-up emails that get replies! Along with 7 proven email templates to inspire you 🚀
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