check for typos and formatting errors to make sure your emails are delivered
2. Not using a double opt-in process
A double opt-in process means sending an email to new subscribers to confirm that they want to receive emails from you. Emailing people who have explicitly asked to get them prevents spam complaints.
The double opt-in process boosts your open rates, replies, and deliverability.
Here’s what you could include in your confirmation email:
what are your emails about?
when & how often do you send emails?
what’s the value for your audience?
3. Not adding an ‘unsubscribe’ option
An unsubscribe button lets your audience opt out of receiving your emails.
Not having it is against data privacy laws, and your emails could be reported as spam to email providers.
Here are 2 ways you can add an opt-out option:
add an unsubscribe link in the footer of your email
ask your audience to reply to your emails with ‘unsubscribe’ and remove them manually
Quick recap 👇
Here are 3 tips to maximize your deliverability and avoid landing in spam:
verify your email list to reach the right audience
use a double opt-in process to confirm that your audience wants to get your emails
include an unsubscribe button to prevent spam complaints
Sending high-quality emails to engaged subscribers is essential for high deliverability. Make sure you follow all the best practices to avoid the spam folder with the Ultimate Email Deliverability Checklist!
Inside, you’ll find a complete checklist to:
☑️ audit your email reputation
☑️ do your technical setup
☑️ clean your email list
☑️ and write high-quality emails 🔥
… with examples of everything you need to boost your deliverability and get more replies!
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