3 email deliverability mistakes to fix before 2023!

Heeey there 👋

Here’s G, and in this email, you’ll find the best practices you should apply now to avoid the spam folder in 2023!

The most critical factor when reaching out to your audience is your email deliverability.

High email deliverability helps you:

→ land your emails in the inbox

→ get more replies from your audience

→ create more growth opportunities

Here are 3 email deliverability mistakes you should fix to avoid landing in the spam folder and get your emails read!

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1. Not verifying your email list

Sending emails to invalid addresses ruins your email reputation and increases your bounce rate. This means your emails could be marked as spam or blocked by email providers.

Verifying your email list prevents your emails from landing in spam and boosts your deliverability.

Here are 3 tips to verify your email addresses:

• use an email verification tool like Bouncer or Debounce
• research your audience or their business to find a more accurate address
• check for typos and formatting errors to make sure your emails are delivered
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2. Not using a double opt-in process

A double opt-in process means sending an email to new subscribers to confirm that they want to receive emails from you. Emailing people who have explicitly asked to get them prevents spam complaints.

The double opt-in process boosts your open rates, replies, and deliverability.

Here’s what you could include in your confirmation email:

• what are your emails about?
• when & how often do you send emails?
• what’s the value for your audience?
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3. Not adding an ‘unsubscribe’ option

An unsubscribe button lets your audience opt out of receiving your emails.

Not having it is against data privacy laws, and your emails could be reported as spam to email providers.

Here are 2 ways you can add an opt-out option:

• add an unsubscribe link in the footer of your email
• ask your audience to reply to your emails with ‘unsubscribe’ and remove them manually
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Quick recap 👇

Here are 3 tips to maximize your deliverability and avoid landing in spam:

• verify your email list to reach the right audience
• use a double opt-in process to confirm that your audience wants to get your emails
• include an unsubscribe button to prevent spam complaints

Sending high-quality emails to engaged subscribers is essential for high deliverability. Make sure you follow all the best practices to avoid the spam folder with the Ultimate Email Deliverability Checklist!

Inside, you’ll find a complete checklist to:

☑️  audit your email reputation

☑️  do your technical setup

☑️  clean your email list

☑️  and write high-quality emails 🔥

… with examples of everything you need to boost your deliverability and get more replies!