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Heeey there 👋

Here’s G, and in this email, you'll find 3 tips to build trust in your emails and motivate your prospects to hit reply!

What's the #1 factor that keeps prospects from replying?

→ a lack of trust

Your prospects likely receive 100s of emails every week.

If you don't seem genuine or if your emails look like spam, prospects might ignore or mark them as spam.

So it's important to build credibility right from the start to capture your prospect's attention.

Here are 3 tips for building trust in your emails 👇

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Tip 1. Create a clear sender identity

Without a clear sender identity, your prospects won’t trust you. On the other hand, a clear identity builds trust and makes prospects more willing to reply or book a meeting with you.

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Here are 3 elements you should always include to create a clear sender identity:

1. your full name & a clear profile photo

→ to build authenticity and trust

2. use a custom domain

→ for your email outreach

3. add an email signature

→ give more context about what you do to add legitimacy

Tip 2. Personalize your email

Personalization is key to grabbing your prospect's attention and building a connection. It shows prospects that you’ve done your research and written the email specifically for them. This makes them likelier to read your email and reply.

Here are 3 ways you can personalize your emails to get more replies:

☑️ address pain points

☑️ tailor your offer to their needs

☑️ speak their language

Here's an example of how you can lead into your prospect's pain point 👇

Tip 3. Avoid spam-trigger elements in your emails

Prospects won’t trust an email that landed in their spam folder. So ensure that your emails avoid spam and land in prospects’ inboxes.

Here are 3 spam-trigger elements to avoid in your emails:

1. attachments (use links instead)

2. link shorteners (hyperlink your text or insert complete links instead)

3. spam-trigger words

Here's a list of 20 spam-trigger words to avoid 👇

Building trust in your emails boosts your reply rates and helps you create relationships with your prospects.

So we created an in-depth guide (with examples) of the top 5 ways to make prospects trust you from the first email.

Check out the complete guide here 👇

Gain your prospects' trust

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Filter out your warm-up emails for a clutter-free inbox!

After you turn lemwarm ON, your account sends and receives emails for the warm-up process.

lemwarm automatically labels these emails in your inbox so you can filter them out and avoid crowding your primary inbox.

Until now, all warm-up emails were labeled with 'lemwarm'.

Starting tomorrow, they will be labeled with 'lemwarmup'.

You can set up a simple filter to keep these emails out of your inbox.

Depending on your email provider, make sure your filter includes:

✅ skip the inbox or move to archive

✅ mark as important

✅ never send it to spam

Here's a preview of the filter setup if you're using Gmail 👇

PS: if you already have a filter set up, make sure to delete it before creating this one!

If you have any concerns or questions about the email filters, reply to this email or contact our support team (blue button at the bottom right of your dashboard)!

‍

Heeey there 👋

Here’s G, and in this email, you'll get tips to avoid the top 5 reasons why prospects aren't replying to your emails.

Struggling to get replies from prospects?

→ it doesn't always mean they aren't interested.

Prospects could ignore your emails for reasons you haven't considered. By improving these factors, you can build trust with your prospects and encourage them to reply.

So here are the top 5 reasons why you aren't getting replies and how to fix them 👇

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1. You aren’t targeting the right audience

If your audience isn't interested in your emails, they won't reply and could even flag your emails as spam.

To get more replies, ensure that you're targeting the right audience. The best way to do this is to define your ICP (Ideal Customer Profile).

Your ICP is the audience that's most likely to benefit from your offer. They will find your offer relevant and be more inclined to reply.

Here is an effective way to find your potential audience:

share your ideas & solutions on social media or in communities to gauge interest and get feedback
monitor who engages with your posts and how you can help them. Look for common patterns and pain points.
segment your audience based on common attributes like industry, job roles, etc.

For example, imagine you’re selling a project management tool to businesses, i.e., B2B sales.

Here are 3 segment examples you could use 👇

2. Your offer doesn't solve an urgent pain point

When your offer fails to address a pressing need or pain point, your audience is less likely to reply. To boost reply rates, it's important to reach out to your audience at the right time — when they are most willing to buy from you.

Identifying the right "buying triggers" will allow you to make your offer at the perfect moment.

Here are 5 examples of buying triggers to reach prospects at the right time:

☑️ Targets that change company

☑️ The company raised funds / went IPO

☑️ People that downloaded one of your lead magnets

☑️ People that registered for yours/your competitors' events

☑️ People who comment under a post about your value proposition

3. Your prospects don’t trust you

Building trust from the very first email is the key to capturing your prospects’ attention and boosting your reply rates.

Here are 3 tips for building trust with your emails:

personalize your emails
to show that you've done your research and written the email specifically for them.
share social proof
by highlighting results you've achieved with other clients or sharing compelling before-and-after comparisons of using your product or service. This tangible evidence builds confidence and trust in your prospects.
speak their language
to show your expertise and that you understand their domain. This will help you boost positive reply rates.

Imagine your key audience segment is SaaS founders & entrepreneurs.

Here’s what “speaking their language” could look like 👇

4. Your prospects forgot to reply, and you didn’t follow up

Very often, your prospects might be interested in your offer, but forget to reply. Sending follow-up emails can give them an extra nudge to take action and reply or book a meeting with you.

Here are 3 tips for writing follow-up emails that get replies:

create urgency with limited-time offers, free trials, etc
give your prospects precise reasons to reply
use follow-up emails to remove hesitations prospects might have

5. Your emails are landing in spam

If your emails end up in the spam folder, your prospects may never see them, and won't reply. Emails in spam could also be considered irrelevant or dangerous.

The key to keeping your emails out of spam is high email deliverability.

Here are 3 tips to boost your deliverability & get more replies:

warm-up your email with a tool like lemwarm
avoid using spam-trigger words in your emails
monitor your deliverability before-during-after sending emails

... but there are 15+ more factors that affect your email deliverability.

So we created the ultimate checklist you can use to improve deliverability, avoid spam and boost reply rates.

Get access to the checklist for free 👇

Keep my emails out of spam

Heeey there 👋

Here’s G, and in this email you'll get 3 tips to ensure your audience reads your emails (and a 4-step framework to boost reply rates!)

Let's say you're sending 100s of emails every week.

But are your emails reaching your audience?

And is your audience reading them?

If your open rates are less than 50% and you're struggling to get replies, you might have a deliverability problem. Low deliverability can land your emails in spam, where your audience won't see or trust them.

Here are 3 tips to avoid the spam folder and get your emails read 👇

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1. Reach out to the right audience

The 'wrong' audience won't be interested in your emails and could mark them as spam. This lowers your chances of getting replies and ruins your sender reputation.

Instead, you should define your ICP (Ideal Customer Profile) – the audience most likely to benefit from your offer.

Here are 3 tips to reach the right audience:

reach out to a specific niche instead of a huge email list
look for common pain points among your current customers
before sending emails, verify your email list with tools like Bouncer

2. Personalize your emails

Personalizing your emails prevents them from looking like spam. In fact, it helps you earn your audience’s trust and motivates them to reply.

Custom tags can help you personalize emails at scale if you have a large audience.

Here are 3 custom tags you can use on lemlist to catch your audience’s attention:

[firstName]
[companyName]
[painPoint]

PS: if you’ve been struggling with finding the right icebreakers for your audience, lemlist’s AI feature can create full sequences for you in seconds 👇

Request your access to the AI sequence generator right here!

3. Monitor your email deliverability

By monitoring your deliverability, you can take steps to land emails in your audience's inbox instead of spam.

It's the best way to avoid the spam folder in the long run. And with the right tools, you’ll have higher email deliverability, get more replies and create more growth opportunities!

Here are 3 deliverability metrics you should monitor:

email bounce rates (should be < 5%)
spam complaint rate (should be < 0.08%)
deliverability score (should be > 90)

You can track your email deliverability before-during-after sending emails using a tool like lemwarm 👇

Get 17-30%+ reply rates with this 4-step framework 🚀

Every time you send emails, ask yourself ↓

Are my emails reaching:

1. the right people

2. at the right time

3. with the right message

4. and in the right place?

37K+ salespeople, marketers, entrepreneurs used this 4-step framework to get 17-30%+ reply rates.

And so can you!

Access to the complete framework is free right now!

But spots are limited, so get yours now 🔥👇

Get 17-30%+ reply rates

Heeey there 👋

Here’s G, and in this email you'll find 4 tips to keep your emails out of spam and boost your open rates (+ a bonus gift)!

If you're tired of seeing low open rates, you should monitor your deliverability. With low deliverability, your emails are likelier to land in spam, where they won't be seen by your audience.

On the other hand, landing in your audience's inbox helps you get 45%+ open rates. Along with using a warm-up and deliverability booster, here are 4 tips you can use to avoid the spam folder & boost your open rates!

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1. Remove spam traps from your email list

Spam traps are email addresses used by email providers to identify spammers. Sending emails to spam traps makes email providers suspicious and can ruin your sender reputation.

Here are 3 tips to avoid spam traps from entering your email list:

clean your email list every 90 days
avoid buying email lists
add a double opt-in to your sign-up process

2. Segment your email list

Dividing your email list into smaller groups based on common points like their job roles, pain points, etc., helps you send them more targeted emails. This reduces your chances of getting spam complaints and protects your deliverability.

For example, imagine you’re selling a project management tool to businesses, i.e., B2B sales.

Here are 3 segment examples you could use 👇

3. Pace your sending speed

Sending all your emails at the same time can trigger email providers and land your emails in spam. Instead, spread your sending schedule throughout the day and reach your audience at the best time for them.

Here are 3 steps you can take to pace your sending speed:

use an email service provider that allows you to schedule your emails
schedule your emails to be sent throughout the day
use a warm-up & deliverability booster before-during-after sending campaigns

4. Complete your technical setup

Completing your technical setup ensures that your cold emails are delivered and land in your prospects' inboxes. Email providers use these settings to verify your sender identity, so if you have a complete setup, you’re less likely to land in spam.

There are 3 main settings you need to set up:

You can use your warm-up and deliverability booster to check your technical setup 👇

🎁 Bonus Gift: 100+ subject line templates to boost open rates

Once your emails land in your audience's inbox, there's one thing that will get them opened:

→ your subject line

The best subject lines are:

✅ short & clear

✅ personalized for your audience

✅ not clickbait or spammy

Want to write sharp subject lines and get 45%+ open rates?

Get this collection of 100+ subject line templates! For free! 🔥👇

100+ subject line templates

Heeey there 👋

Here’s G, and in this email you'll find the 5-step checklist you should follow after sending email campaigns to ensure high deliverability.

Most people only do email warm-up before sending emails and don't take steps to keep their deliverability high after sending campaigns.

This could lower their deliverability score and land their next campaign in the spam folder.

If you monitor your deliverability after sending email campaigns, you can fix deliverability issues asap and increase chances of landing in your audience's inbox.

Here's a 5-step checklist you can follow to boost your deliverability 👇

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1. Monitor your bounce rates

Email providers and spam filters can block your emails from getting delivered to your audience. This is called an 'email bounce'.

A high email bounce rate ruins your sender reputation and reduces your chances of getting replies.

So you should monitor your email bounce rate after sending campaigns and always keep it below 5%.

You'll find 5+ tips to reduce your bounce rate in this guide.

PS: a professional sender domain is less likely to land in spam

2. Clean your email list

Your audience’s email addresses might change over time or become inactive. So it’s important to keep your email list up-to-date and remove invalid addresses regularly.

Here are 3 ways to keep your email list clean:

unsubscribe all contacts who mark your emails as spam
refine your email list every time you update your ICP
remove any invalid email addresses (they could be misspelled, expired, or no-reply) 👇

3. Check for spam complaints

The spam complaint rate measures the percentage of subscribers who mark your emails as spam. A high spam complaint rate can damage your sender reputation and deliverability.

Your average spam complaint rate should be less than 0.08%.

Here are 3 tips to reduce spam complaints:

remove all contacts who unsubscribe from your email list
define a clear ICP and ensure you send emails to people who will find them valuable
add a double opt-in process so you have explicit permission to send emails to your audience

4. Monitor your deliverability score

After you've sent your email campaigns, make sure to monitor your deliverability score. This will tell you if there are any deliverability issues that need to be fixed before sending your next campaign.

5. Send follow-up emails

If you haven't received a reply from your prospect yet, it doesn't mean they aren't interested in your offer. They might have forgotten or could have a hesitation in mind.

By following up, you can stay on top of their mind and increase your chances of getting replies!

Here are 3 tips to craft effective follow-up emails: