Keep your emails away from spam with weekly deliverability tips

Heeey there 👋

Here’s G, and in this email, Here’s G, and in this email, you’ll find out why many email warm-up tools are shutting down. And what you can do to keep your emails away from spam.

Many email warm-up services like GMass are shutting down their services. As seen in the community and on our customer support chats, some of you wonder if lemwarm is or will be affected.

In today’s newsletter, you’ll find out why some email warm-up tools are shutting down. What this means for your email outreach, and what you can do next to keep your deliverability high and avoid spam. 🙌

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Why are some email warm-up tools shutting down?

Tools like GMass are shutting down their warm-up service because of … Google’s rules.

Most email warm-up tools, including GMass, use the Gmail API to provide their services. Google decided that GMass and other warm-up tools out there would risk losing their Gmail API access if they didn’t shut down their warm-up services.

So to keep their Gmail API access, GMass and other warm-up tools decided to shut down their warm-up services.

This is not an issue for you — lemwarm will keep working!

While working on making lemwarm the best warm-up and deliverability booster on the market, we saw this situation coming…

That’s why in August 2022, we stopped using Google’s API to make our warm-up and deliverability service IMAP-based.

Along with a new and improved algorithm, lemwarm is now one of the most trustworthy warm-up and deliverability boosters on the market.

It’s 100% reliable and safe to use, whether you send cold emails, newsletters, transactional emails, or simply reach out to your audience via email.

So, how can you keep avoiding the spam folder?

To ensure your emails reach the inbox, check your email deliverability before, during, and after sending campaigns.

Keeping lemwarm ON at all times is the key to keeping your deliverability

high and avoiding spam completely in the long-run.

But email warm-up is one part of your deliverability.

Here are 5 more steps you can take to avoid the spam folder:

1. Do your technical setup

Your technical setup shows email providers that you are a verified sender and that your emails are safe. This keeps them away from the spam folder.

You can complete your technical setup in 5 simple steps:

I. Set up your SPF:

• stands for Sender Policy Framework.
• This verifies that your emails have been sent from your domain.

II. Set up your DKIM:

• stands for DomainKeys Identified Mail.
• This guarantees that your emails are not changed after they are sent.

III. Set up your DMARC:

• stands for Domain-based Message Authentication, Reporting & Conformance.
• This helps protect your domain from attacks, phishing emails, etc.

ℹ️  Here's a guide to help set up your SPF, DKIM, DMARC

IV. Set up your MX Record:

• stands for your ‘mail exchange’ record.
• This helps providers know what servers accept emails for your domain. Without it, you won’t be able to receive emails.

ℹ️  Here's a guide to help set up your MX Records

V. Set up your Custom Tracking Domain:

• This allows you to track open and click rates in your emails safely.

ℹ️  Here's a guide to help set up your Custom Tracking Domain
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2. Keep a healthy mailing list

Having invalid email addresses in your list increases your bounce rate and ruins your sender's reputation. Verify your email list regularly, and never send emails to unsubscribed people.

Check out bouncer.io or debounce to send emails only to valid addresses and keep deliverability high.
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3. Send high-quality emails

Email providers check if your audience is engaging with the emails you send. The only way to get opens and replies is to structure your emails well and always provide value to your audience.

Here’s how you can make your emails unique and well-structured to stand out in your audience’s inbox.
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4. Maintain a good sender reputation

A good sender reputation avoids suspicion from email providers and keeps your emails away from spam. Make sure to follow email-sending best practices.

Use these tips while sending emails to avoid landing in the spam folder:

• send between 50-200 emails per day per sender
• spread your sending schedule throughout the day, don’t send them all at once
• make sure to get at least 1 reply for every 4 emails you send
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5. Personalize your emails

Personalized emails catch your audience’s attention, which helps you get more replies and build trust with your audience. This is critical to landing in their inbox.

If you have a large audience, a tool like lemlist can help you send personalized emails at scale and 10x your business growth 🙌

Final thoughts

No matter the type of emails you send, using a warm-up AND deliverability booster will help you reach your audience. To get even better results, do your technical setup, send high-quality, personalized emails, and keep a healthy email list.

11K+ salespeople, entrepreneurs, marketers, and ‘email senders' avoid the spam folder and get great email results by keeping lemwarm ON before - during - after sending campaigns.  🚀

Check out the results some lemwarm users have shared online 🤩

Have a question on deliverability? Want to get specific advice from outreach experts?

Join the lemlist-family and get all the answers you need!

Heeey there 👋

Here’s G, and in this email, you’ll get tips for writing effective follow-up emails to get more replies and boost your deliverability.

If you don’t get replies to your emails, it makes email providers suspicious. It tells them that your audience doesn’t want to hear from you.

Or worse: that you’re sending spam.

The best way to avoid this is to send follow-up emails.

Follow-up emails help you:

→ remind your audience of your message

→ add more value and build a relationship with them

→ or address any concerns they might have about your offer

Follow-up emails encourage your audience to reply, book a meeting or even give you some feedback! These replies boost your deliverability and prevent your emails from landing in spam.

Here are 5 tips to write follow-up emails that get replies. 🙌

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This follow-up email got a 39% reply rate. Here are the 5 tips we can take away from it:

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Tip #1: Personalize your message

Add custom text like their name, images, videos, or landing pages to catch your audience’s attention and stand out from competitors. This prevents your email from looking like spam and boosts your deliverability.

Tip #2: Be persistent but not pushy

If your follow-up email is aggressive or without context, your audience will mark it as spam. Use this email to show what’s in it for them.

Use these 3 tips to avoid seeming pushy:

• highlight why you’re reaching out to them
• summarize your message with the key points
• give your prospects enough time to reply
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Tip #3: Add more value for your audience

Use your follow-up to add more value to your previous message. This will help you build trust with your audience and encourage them to reply!

Here are some things you can use to add more value:

• add links to articles, case studies, or guides to help them solve a pain point
• include a free product demo
• share feedback or tips to improve their results
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Tip #4: Include a clear call to action

Make the next step clear and easy for your prospect. This increases your chances of getting a reply or engagement on your email. Add links to redirect them to the next step.

Here are 3 examples of clear CTAs:

• “Book your appointment today and receive a 10% discount on your first visit.”
• "Join our Wednesday webinar and learn how to double your sales."
• "Try our product for 30 days, risk-free, and see the results yourself."
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Tip #5: Keep it short and to the point

You’re competing for a few seconds of attention in a crowded inbox. Make sure to get your message across quickly and effectively.

Quick recap 👇

Follow-up emails help you get more replies from your audience. Use these tips to catch your audience’s attention:

• Personalize your message to make it more engaging for your audience.
• Be persistent, but avoid being pushy, so your emails are not marked as spam.
• Include a clear call to action and provide value to build trust with your audience.

But when and how many follow-up emails should you send? What strategy should you follow for the best results?

In our latest eBook, you’ll get practical tips for writing follow-up emails that get replies! Along with 7 proven email templates to inspire you 🚀

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Avoid spam by reaching your audience at the perfect time 🚀

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Sending emails to your audience at odd hours (midnight, for example) will land them in spam.

With lemwarm’s new smart warm-up schedule, your warm-up emails will be sent based on your audience’s working hours.

Reaching your audience during their working hours will help you:

• get more opens, replies, and engagement
• avoid triggering email providers & keep a good sender reputation
• stay away from spam & boost your deliverability

How to activate the smart warm-up schedule?

☑️ make sure you’re on lemwarm’s Smart plan

☑️ turn ON the Smart Cluster feature

☑️ fill out the smart cluster questionnaire

☑️ lemwarm will automatically create a smart schedule based on the information you share.

and you’re all set. 🎉

If you have any concerns or questions about the smart warm-up schedule, reply to this email or contact our support team (blue button at the bottom right of your dashboard)!

Heeey there 👋

Here’s G, and in this email, you’ll find the most common reasons why emails land in spam and how to avoid it.

If your emails land in the spam folder, it means:

→ your audience won’t read them

→ you won’t get any replies

→ and you won’t create new growth opportunities

Along with sending relevant & personalized emails, your goal should be to make sure that they land in the inbox, where your audience can see them.

Here are 3 reasons why your emails could land in spam and what to do instead. 🙌

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Reason #1: Your emails have spam words

These words trigger spam filters and land your emails in the spam folder.

Here are 5 common spam words to avoid:

→ 100% Free

→ Congratulations!

→ LIMITED TIME!

→ WIN - Click now!

→ Urgent

How to write emails that land in your audience’s inbox:

• make the value evident in your subject line
• build a connection before trying to sell
• personalize your emails based on your audience’s industry, role, interests, etc
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Reason #2: You’re sending too many emails at once

If you send more emails than the limit set by your email providers, they could mistake your emails as spam. This ruins your sender reputation and lands your emails in the spam folder.

Here’s an example:

→ You’re sending 500-600 emails per day, per address.

This will land your emails in spam.

How you can avoid landing in spam while sending emails:

• keep the number of emails sent between 50 and 200 per sender per day
• don’t send your emails at the same time; spread the sending schedule throughout the day
• if you need to send more emails, use multiple sending addresses
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Reason #3: You don’t have an opt-out option

If your audience doesn’t find an unsubscribe or opt-out option in your emails, they’ll report them as spam instead. This harms your email reputation and lowers your deliverability.

Here are 3 examples of opt-out options you can use:

→ ‘unsubscribe’

→ ‘stop receiving these emails’

→ ‘opt-out of getting these emails’

How you can avoid getting reported as spam:

• make the opt-out option easily findable
• use it to get feedback on your emails from your audience
• don’t continue sending emails to people who have opted out

Quick recap 👇

Keep your emails away from the spam folder with these 3 tips:

• avoid using spam words in your emails
• don't send all your emails at once; spread the sending schedule throughout the day
• always include an opt-out option to prevent spam complaints
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To avoid the spam folder and reach your audience, follow these best practices and warm up your email before sending campaigns!

For more ways to increase deliverability and avoid spam, check out the lemwarm deliverability guide. 🔥

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Heeey there 👋

Here’s G, and in this email, you’ll find tips to personalize your emails, so they always land in your audience’s inbox!

Personalized emails catch your audience’s attention and are critical to landing in their inbox.

Personalizing your emails helps you:

→ get more replies

→ build trust & relationships with your audience

→ avoid landing in the spam folder

That's why it's so important to keep your deliverability high. Here are 3 tips for personalizing your emails and keeping them away from the spam folder.

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1. Personalize your introduction

The introduction (or icebreaker) is your email's first 2-3 sentences. Its goal is to catch your audience’s attention and convince them to read the rest of your email.

Personalizing the icebreaker helps you build trust and connection with your audience. This reduces their chances of reporting your emails as spam.

Here are 3 tips for writing icebreakers that catch your audience’s attention:

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→ make it about them

→ mention a common ground

→ understand their goals

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2. Add personalized media to your emails

To engage your audience, you can use personalized text, images, or landing pages with videos. This helps you stand out in a crowded inbox and increases your chances of getting replies.

Here are 3 ways you can use media to stand out:

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→ show that your email isn’t generic and sent in bulk

→ be informal & inviting

→ show that you did your research

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3. Use spin syntax to personalize emails

It isn't practical to personalize emails manually if you send emails to a large audience. You can use spin syntax to do it for you.

The spin syntax is a list of words selected randomly to create different versions of the same message. It helps you personalize your emails at scale. You can customize your emails for your audience by replacing certain words or phrases with details about them.

Here are 3 ways you can use spin syntax to personalize your emails:

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→ to personalize your icebreaker (based on industry, location, LinkedIn activity, etc.)

→ based on your audience’s interest

→ based on their actions

Here’s a guide on how to use spin syntax to get you started!

Quick recap 👇

Personalizing your emails boosts your deliverability and lands them in your audience's inbox.

Here are three tips to personalize your emails:

• use personalized icebreakers to catch your audience's attention
• make your emails stand out with personalized media to get more replies
• customize your emails for different segments of your audience using spin syntax
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The way you structure and write your emails can help you add more value to your audience.

Check out our latest eBook with 20+ email templates for more examples of email structures that boost your reply rates and improve your deliverability! 🙌

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Heeey there 👋

Here’s G, and in this email, you’ll get tips to send your emails and keep them away from spam efficiently.

Are you sending emails the right way to keep them away from spam?

This means sending emails at a natural pace that matches human behavior.

Sending emails the wrong way can:

→ ruin your sender reputation

→ land your emails in the spam folder

→ make email providers block your address

So, here are 4 email-sending tips that help you send emails correctly and avoid the spam folder.

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1. Send a reasonable volume of emails

Don’t go over the limit of your email provider. Keep the number of emails sent between 50 and 200 per sender per day. If you need to deliver more emails, it's best to use multiple sending addresses.

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2. Keep a good sent to received ratio

This is the ratio between emails sent to your audience and emails received by you. You should keep this ratio at least 4:1. So, if you send 200 emails daily, aim to receive at least 50 replies.

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3. Increase the volume of emails sent gradually

If you haven’t been sending emails but suddenly start sending 500 emails daily, email providers will consider them spam. To avoid landing in the spam folder, send a consistent volume of emails daily. When you need to increase your sending volume, do it gradually.

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4. Pace your sending speed

Never send all your emails at the same time. This triggers email providers and lands your emails in the spam folder. To prevent this, spread the sending schedule throughout the day.

Quick recap 👇

Here are 4 tips to send emails correctly & keep them away from the spam folder:

• send 50-200 emails per sender, per day
• keep a sent to received ratio of at least 4:1
• increase the volume of emails you send gradually
• don’t send all emails at once; spread the sending schedule throughout the day
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Want more tips like this to avoid the spam folder and reach your audience?

Join the lemlist family community and get the best deliverability tips, expert advice, and resources for free! 🚀