3 steps to target the right audience and keep your deliverability high!

Heeeey there 👋

Here’s G, and this is the lemwarm newsletter - where you’ll get tips on keeping your emails away from spam and avoiding deliverability issues.

One of the main reasons your emails might land in the spam folder is the wrong targeting of your audience. 

Reaching out to the wrong prospects impacts your reply rates and the results of your outreach effort. But the most important part, it affects your sender's reputation and deliverability.

By targeting the right audience, you can:

• get more replies
• create more growth opportunities
• increase your deliverability score
• and keep your emails away from spam 

Here’s a 3-step process to help you define your target audience and boost your deliverability ⬇️

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Step 1: Make a list of your current or potential audience

While listing your audience, include the current audience that:

→ open, read and reply to your emails

→ have been with you the longest

if you don’t have an audience already, include people who:

→ follow social media pages or communities around your topics

→ talk about your topics on forums like Reddit or Quora

Target an audience that will find your emails valuable. This reduces the chances of spam complaints or getting blacklisted.

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Step 2: Research their common attributes & build a persona

Once you have your list, find the attributes that are common to your (potential) audience.

Use LinkedIn or other social media and communities where they are present online.

For example,

if you send cold emails to a B2B audience, these common attributes could look like this:

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These attributes make up your ICP (Ideal Customer Profile).

Use this to create audience or buyer personas. The personas will help you find relevant icebreakers while reaching out to your audience.

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Step 3: Segment your audience

Segmenting your audience or buyer personas allows you to create highly personalized emails.

These targeted emails cater to the specific needs of your audience segments.

For example, if you’re sending cold emails to a B2B audience, your segments could be:

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Quick recap 👇‍

When defining your target audience, here’s what you should remember:

• target the right audience to avoid deliverability issues
• list common attributes in your target audience and use them to build your ICP
• segment your audience to send personalized emails based on their specific needs = this will increase your deliverability and land your emails in the inbox

Defining your target audience is a long, hard process.

To save you hours of research, we created a free, step-by-step guide to make the process simple!

Use this guide to boost your reply rates and keep your emails away from spam 🚀

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