3 tips to personalize your emails and avoid the spam folder

Heeey there 👋

Here’s G, and in this email, you’ll find tips to personalize your emails, so they always land in your audience’s inbox!

Personalized emails catch your audience’s attention and are critical to landing in their inbox.

Personalizing your emails helps you:

→ get more replies

→ build trust & relationships with your audience

→ avoid landing in the spam folder

That's why it's so important to keep your deliverability high. Here are 3 tips for personalizing your emails and keeping them away from the spam folder.

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1. Personalize your introduction

The introduction (or icebreaker) is your email's first 2-3 sentences. Its goal is to catch your audience’s attention and convince them to read the rest of your email.

Personalizing the icebreaker helps you build trust and connection with your audience. This reduces their chances of reporting your emails as spam.

Here are 3 tips for writing icebreakers that catch your audience’s attention:

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→ make it about them

→ mention a common ground

→ understand their goals

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2. Add personalized media to your emails

To engage your audience, you can use personalized text, images, or landing pages with videos. This helps you stand out in a crowded inbox and increases your chances of getting replies.

Here are 3 ways you can use media to stand out:

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→ show that your email isn’t generic and sent in bulk

→ be informal & inviting

→ show that you did your research

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3. Use spin syntax to personalize emails

It isn't practical to personalize emails manually if you send emails to a large audience. You can use spin syntax to do it for you.

The spin syntax is a list of words selected randomly to create different versions of the same message. It helps you personalize your emails at scale. You can customize your emails for your audience by replacing certain words or phrases with details about them.

Here are 3 ways you can use spin syntax to personalize your emails:

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→ to personalize your icebreaker (based on industry, location, LinkedIn activity, etc.)

→ based on your audience’s interest

→ based on their actions

Here’s a guide on how to use spin syntax to get you started!

Quick recap 👇

Personalizing your emails boosts your deliverability and lands them in your audience's inbox.

Here are three tips to personalize your emails:

• use personalized icebreakers to catch your audience's attention
• make your emails stand out with personalized media to get more replies
• customize your emails for different segments of your audience using spin syntax
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The way you structure and write your emails can help you add more value to your audience.

Check out our latest eBook with 20+ email templates for more examples of email structures that boost your reply rates and improve your deliverability! 🙌

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