4 email sending practices that'll help you avoid spam
Mar 14, 2023
Mar 14, 2023
5 min read
Heeey there 👋
Here’s G, and in this email, you’ll find 4 tips to follow while sending emails to keep them away from spam.
How you send emails can make them land in your audience's inbox or trigger email filters, and land them in spam.
Your goal should always be to send emails in a natural way that looks human. Otherwise, it can:
→ ruin your sender reputation
→ land your emails in the spam folder
→ make email providers suspicious & block your address
To avoid this and protect your deliverability, check out these 4 email-sending tips that’ll help you land in your audience’s inbox.
1. Send a reasonable volume of emails
Sending too many emails in a short period looks unnatural, which can trigger email providers to mark your emails as spam.
Each email provider has specific sending limits. For example, Outlook & Gmail have a daily limit of 300-500 emails. If you use a custom domain, this limit increases based on your plan.
Here are 3 steps you can take to control your sending volumes:
check your email provider’s sending limits
keep your sending volume between 50 and 200 emails per sender per day
use multiple sending addresses if you need to send > 200 emails
2. Keep a good ratio between emails sent to received
Keeping a good balance between emails sent to received shows email providers that your emails are relevant because you're getting replies from your audience. This prevents them from landing your emails in spam.
Here’s what you can do to keep a good sent-to-received ratio:
monitor your sent-to-received ratio after sending email campaigns
keep a 4:1 ratio: for every 4 emails you send, aim to get at least 1 reply
use multiple sending addresses if you need to reach a large audience at once
4. Pace your sending speed
Sending all your emails at the same time can make email providers suspicious and land your emails in the spam folder. To prevent this, spread your sending schedule throughout the day. This also ensures that your emails reach your audience at the best time for them.
Here are 3 steps you can take to pace your sending speed:
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