4 proven tips to boost your email open rates

Heeey there 👋

Here’s G, and in this email you'll find 4 tips to keep your emails out of spam and boost your open rates (+ a bonus gift)!

If you're tired of seeing low open rates, you should monitor your deliverability. With low deliverability, your emails are likelier to land in spam, where they won't be seen by your audience.

On the other hand, landing in your audience's inbox helps you get 45%+ open rates. Along with using a warm-up and deliverability booster, here are 4 tips you can use to avoid the spam folder & boost your open rates!

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1. Remove spam traps from your email list

Spam traps are email addresses used by email providers to identify spammers. Sending emails to spam traps makes email providers suspicious and can ruin your sender reputation.

Here are 3 tips to avoid spam traps from entering your email list:

clean your email list every 90 days
avoid buying email lists
add a double opt-in to your sign-up process

2. Segment your email list

Dividing your email list into smaller groups based on common points like their job roles, pain points, etc., helps you send them more targeted emails. This reduces your chances of getting spam complaints and protects your deliverability.

For example, imagine you’re selling a project management tool to businesses, i.e., B2B sales.

Here are 3 segment examples you could use 👇

3. Pace your sending speed

Sending all your emails at the same time can trigger email providers and land your emails in spam. Instead, spread your sending schedule throughout the day and reach your audience at the best time for them.

Here are 3 steps you can take to pace your sending speed:

use an email service provider that allows you to schedule your emails
schedule your emails to be sent throughout the day
use a warm-up & deliverability booster before-during-after sending campaigns

4. Complete your technical setup

Completing your technical setup ensures that your cold emails are delivered and land in your prospects' inboxes. Email providers use these settings to verify your sender identity, so if you have a complete setup, you’re less likely to land in spam.

There are 3 main settings you need to set up:

You can use your warm-up and deliverability booster to check your technical setup 👇