Your ICP is the audience that's most likely to benefit from your offer. They will find your offer relevant and be more inclined to reply.
Here is an effective way to find your potential audience:
share your ideas & solutions on social media or in communities to gauge interest and get feedback
monitor who engages with your posts and how you can help them. Look for common patterns and pain points.
segment your audience based on common attributes like industry, job roles, etc.
For example, imagine you’re selling a project management tool to businesses, i.e., B2B sales.
Here are 3 segment examples you could use 👇
2. Your offer doesn't solve an urgent pain point
When your offer fails to address a pressing need or pain point, your audience is less likely to reply. To boost reply rates, it's important to reach out to your audience at the right time — when they are most willing to buy from you.
Identifying the right "buying triggers" will allow you to make your offer at the perfect moment.
Here are 5 examples of buying triggers to reach prospects at the right time:
☑️ Targets that change company
☑️ The company raised funds / went IPO
☑️ People that downloaded one of your lead magnets
☑️ People that registered for yours/your competitors' events
☑️ People who comment under a post about your value proposition
3. Your prospects don’t trust you
Building trust from the very first email is the key to capturing your prospects’ attention and boosting your reply rates.
Here are 3 tips for building trust with your emails:
personalize your emails to show that you've done your research and written the email specifically for them.
share social proof by highlighting results you've achieved with other clients or sharing compelling before-and-after comparisons of using your product or service. This tangible evidence builds confidence and trust in your prospects.
speak their language to show your expertise and that you understand their domain. This will help you boost positive reply rates.
Imagine your key audience segment is SaaS founders & entrepreneurs.
Here’s what “speaking their language” could look like 👇
4. Your prospects forgot to reply, and you didn’t follow up
Very often, your prospects might be interested in your offer, but forget to reply. Sending follow-up emails can give them an extra nudge to take action and reply or book a meeting with you.
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