Get the 4-step framework to unlock 30%+ reply rates
Apr 25, 2023
Apr 25, 2023
5 min read
Heeey there 👋
Here’s G, and in this email you'll find the complete checklist to keep your cold emails away from spam.
Your cold emails landing in spam means:
→ low open rates
→ no replies from prospects
→ missed growth opportunities 🥵
But you can avoid landing in spam by monitoring your deliverability, avoiding elements that trigger spam filters, and sending emails to the right target audience.
There are many such best practices before, during, and after sending your campaigns that will help increase your chances of landing in prospects' inboxes.
Here's the complete checklist you can follow 👇
Before sending emails
❒ Setup your SPF, DKIM, DMARC
Email providers use your technical setup to verify your sender identity. Your email address looks suspicious without the proper setup, which increases your chances of getting blocked or landing in spam.
Completing your technical setup ensures that your cold emails are delivered and land in your prospects' inboxes.
Tip: you can complete your technical setup using this guide.
❒ Create a clear sender identity
A clear sender identity helps you build trust with your prospects and email providers. This increases your chances of getting replies and prevents spam complaints.
Tip: add a simple & clear email signature with your name, company, and job role.
While sending emails
❒ Write a personalized subject line
A spammy or salesy cold email subject line can instantly get marked as spam. On the other hand, the most effective subject lines are personalized and show your prospects the concrete value they’ll find in your email.
Link shorteners are common in spam and phishing emails. And attachments are known to carry viruses. So, avoid using these elements to prevent getting flagged as spam by email filters.
Tip: instead of using link shorteners, hyperlink your email text or add the complete link.
After sending emails
❒ Keep your email list clean
Over time, email lists can become outdated or filled with invalid email addresses. It's important to regularly clean your email list to ensure that you're only sending emails to active and engaged contacts. This way, your emails are always delivered and don't land in spam.
Tip: remove email addresses that show hard bounces from your list
❒ Send follow-up emails
Not getting replies to your first emails doesn’t have to mean that your prospects aren’t interested in your offer. By following up, you can stay on top of their mind and increase your chances of getting replies!
The Complete Checklist to Keep Your Cold Emails Out of Spam
At every stage of sending your cold emails, you need to follow a different checklist of steps. To make it simple, you'll find a complete breakdown of these steps in the cold email deliverability checklists 👇
In each checklist, you'll find:
☑️ essential deliverability steps for that stage
☑️ links to detailed guides
☑️ access to the Ultimate Email Deliverability eBook
Ready to keep your emails away from spam & get more replies?
Get FREE access to the Cold Email Deliverability checklists right here 👇
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