Do you have a deliverability problem?

Heeey there 👋

Here’s G, and in this email, you'll discover how to audit your deliverability and avoid spam in 3 simple steps!

If your open rates are < 45% and you're struggling to get replies,

the main reason could be poor deliverability.

Poor deliverability = emails landing in spam

... where your audience won't read them. 🥵

By avoiding spam and landing in your audience's inbox, your chances of getting replies and growing your business increase.

But first, how do you know if you have a deliverability problem?

1. Check your sender reputation:

A good reputation with email providers is essential for good deliverability. To check this, enter your IP address or your domain name (for example, lempire.co) to this deliverability checker.

Here's what you should check:

✅ your MX records are set up

✅ SPF, DKIM, DMARC are configured

✅ you're not on any blacklists

2. Check your bounce and complaint rates:

High bounce and spam complaint rates show issues with your email deliverability. Use your email outreach software (for example, lemlist) to track these metrics.

✅ Aim for a bounce rate of < 5%

✅ Aim for a complaint rate of < 0.08%

3. Check your deliverability score:

Use a warm-up and deliverability booster like lemwarm to check your deliverability score (out of 100). Based on this score, you’ll know if it’s safe or not to start sending campaigns.

→ Deliverability score < 65
means you might be blacklisted or have a wrong technical setup. You shouldn’t send email campaigns at this stage as you risk landing in spam.

→ Deliverability score between 65 - 80
means your email address is warmed up & fewer emails are landing in the spam folder. But you should still wait for the green stage to start sending emails.

→ Deliverability score > 80
means you can start sending emails. Make sure to keep your warm-up & deliverability booster ON before-during-after sending campaigns to keep deliverability high.

Fix your deliverability & avoid spam forever

After analyzing the performance of 100M+ emails sent with lemlist,

and testing the impact of lemwarm on over 37,500 users in the past two years

we’ve just released the 3-Step Deliverability Framework to avoid spam forever.

(+ a dedicated Notion workspace with a complete deliverability checklist) 👇  

If you have deliverability problems,

in just 15 minutes, you’ll know how to:

→ improve your deliverability score and sender reputation

→ avoid the most common deliverability issues
→ always land emails in your audience’s inbox

Don’t let poor deliverability ruin your business growth.

Ready to get your emails read & skyrocket reply rates?