Are you making these content mistakes in your emails?

Heeey there 👋

Here’s G, and in this email, you’ll find out the most common content mistakes that could land your emails in the spam folder!

In the lemlist family community, people often wonder if their email content affects whether they land in their audience’s inbox or spam folder👇

And for most questions, the answer is yes 😅

Some email elements can trigger spam filters, increase complaints, and ruin your deliverability.

If your emails land in the spam folder, you won't get any replies or create new growth opportunities...

So, here are 5 common content mistakes you should avoid in your emails to land in your audience's inbox 🔥

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1. Overusing capital letters and special characters

Too many capital letters or special characters (!!, &, ???, etc.) in your emails look unusual and spammy. This can trigger email filters, increase complaints, and land them in the spam folder.

Instead, here are 3 things you can do to make your emails impactful:

→ use bullet points to break up content and make it easier to read

→ add images or videos to catch your audience’s attention

→ write short paragraphs to make your emails scannable

Here’s what the difference between a spammy and relevant email could look like 👇

2. Using spam trigger words

Spam trigger words are commonly found in phishing or fraud emails associated with scams or illegal activities. Email filters are programmed to flag emails with such words as spam. So if your emails have spam trigger words, they are likelier to land in spam where your audience won’t see them.

To prevent this, avoid overly aggressive, pushy, or manipulative words. Focus on using a friendly and conversational tone with your audience.

You’ll find a list of 222 spam trigger words to avoid in your emails here.

3. Using clickbait in your subject lines

If the promise you make in your subject line doesn’t match the content of your email, you’ll lose credibility and your audience’s trust. This increases your chances of getting spam complaints and ruins your sender reputation. In the long run, such tactics could lower your deliverability and land emails in spam.

So, don’t be vague or use clickbait in your subject lines 👇

4. Having an unhealthy image-to-text ratio

Personalized images are a great way to stand out in your audience’s inbox. But using too many images and too little text in your email can make it look like spam. As a rule, one relevant and personalized image in each email is ideal.

Here’s what an ideal image-to-text ratio could look like:

5. Not writing relevant icebreakers

Your icebreaker or intro line helps you make a good first impression. It should build a connection with your audience, increasing your chances of getting a reply. But if it’s generic or irrelevant, your icebreaker can make your audience feel like you're wasting their time. This increases spam complaints and ruins your sender reputation.

If you’ve been struggling with finding the right icebreakers for your audience, lemlist’s AI feature can create full sequences for you in seconds 👇