Once you know the blocklist(s) you’re on, understand why your email IP or domain was blocked in the first place.
Ask these questions to figure out potential reasons why you might be blocked:
Did you get too many spam reports?
Was your bounce rate too high?
Did you send too many emails at once?
The exact reason why your email was blocked will be mentioned in the blocklist report you get.
Step 3: Fix the issue
Depending on why you were blocked, ensure you’ve taken steps to fix the issue.
For example, if you were blocked for getting too many spam complaints, here’s what you can do:
Add a clear unsubscribe button to ensure that only people who want to receive your emails stay on your list.
Take feedback from your audience to understand what you could do better. Spam complaints could mean your audience isn’t enjoying your content and it doesn’t add value to them.
Clean your email list and update it as your offer evolves to ensure you’re reaching out to the right audience who will find it valuable.
Step 4: Request for removal
Every blocklist has a process to get removed. Sometimes, following deliverability best practices for a few weeks automatically removes you.
Either way, you can only request an email blocklist removal when you’ve fixed the issue that got you blocked. Once you have, contact the blocklist and ask for the required steps to get removed.
Usually, this includes filling out a form, sending out an email, or paying a fee.
For example, invaluement has a dedicated process for delisting requests 👇
Step 5: Monitor your deliverability
Once you’re removed from the blocklist, monitor your deliverability before, during, and after sending email campaigns. This will help you take other steps to boost your deliverability and avoid the spam folder.
For example, if you see any soft bounces in your email reports, you should immediately reduce your bounce rate before it triggers email providers and gets you blocked.
You can use lemwarm to monitor your deliverability & get notified in case of any issues. 👇
9 Tips to Avoid Getting Blocked for Sending Spam
Anything that tells email providers that you’re sending unwanted or dangerous emails to your audience could get you blocked. Getting removed from blocklists can be difficult (and sometimes impossible). The best way to protect your email address is to avoid blocklists in the first place.
For this, you can use the Avoid Email Blocklists Guide + Checklist 👇
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