4 steps to get out of an email blacklist

Heeey there 👋

Here’s G, and in this email, you'll see how to find out if you're blacklisted and 4 simple steps to get removed if you are.

Email blacklists are lists of email servers or domains that are considered sources of spam or unwanted content. Email providers tend to filter out or block emails from senders on these lists.

Getting blacklisted could mean:

→ your emails landing in spam or not getting delivered

→ lower reply rates

→ losing your email address permanently

Want to stop landing in spam and actually get replies to your emails?

Here’s how to check if you’re on a blacklist and 4 steps to get removed! 👇

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Step 1: Find out which blacklist you’re on

The simplest way to track if your email has been blacklisted is using your lemwarm dashboard.

Depending on which blacklist you're on and how important email providers consider it, you might also see a reduction in your deliverability score.

In the example above, the user can see that they're on 1 blacklist called ZeroDot1 Bad IPs.

Once you have this information...

Step 2: Find out why you’re on a blacklist 

Understand why your email IP or domain was blacklisted in the first place.

Ask these questions to figure out potential reasons why you might be on the blacklist:

• did you get too many spam reports?
• was your bounce rate too high?
• did you send too many emails at once?

The exact reason why will be mentioned in the report you get from the blacklist provider.

Step 3: Fix the issue

Depending on why you were listed, ensure you’ve taken steps to fix the issue.

For example, if you got too many spam complaints, here’s what you can do:

→ add a clear unsubscribe button to ensure that only people who want to receive your emails stay on your list.

→ take feedback from your audience to understand what you could do better. Spam complaints could mean you aren't reaching the right target audience.

→ clean your email list and update it as your offer evolves to ensure you’re reaching out to the right audience who will find it valuable.

Step 4: Request for removal

Every blacklist has a process to get removed. Sometimes, just following deliverability best practices for a few weeks automatically removes you. Other times, you need to follow specific steps.

Either way, you can only request an email blacklist removal when you’ve fixed the issue that got you listed. Once you have, contact the blacklist and ask for the required steps to get removed.

Usually, this includes filling out a form, sending out an email, or paying a fee.

For example, invaluement has a dedicated process for delisting requests 👇

Once you’re removed from the blacklist, monitor your deliverability before, during, and after sending email campaigns. This will help you take other steps to boost your deliverability and avoid the spam folder.

9 tips to avoid getting blacklisted for sending spam

Anything that tells email providers that you’re sending unwanted or dangerous emails to your audience could get you blocked.

The best way to protect your email address is to avoid blacklists in the first place. So here are 9 tips to avoid blacklists and land emails in your audience's inbox. 👇