Here’s G, and in this email, you'll find 3 tips to build trust in your emails and motivate your prospects to hit reply!
What's the #1 factor that keeps prospects from replying?
→ a lack of trust
Your prospects likely receive 100s of emails every week.
If you don't seem genuine or if your emails look like spam, prospects might ignore or mark them as spam.
So it's important to build credibility right from the start to capture your prospect's attention.
Here are 3 tips for building trust in your emails 👇
Tip 1. Create a clear sender identity
Without a clear sender identity, your prospects won’t trust you. On the other hand, a clear identity builds trust and makes prospects more willing to reply or book a meeting with you.
Here are 3 elements you should always include to create a clear sender identity:
1. your full name & a clear profile photo
→ to build authenticity and trust
2. use a custom domain
→ for your email outreach
3. add an email signature
→ give more context about what you do to add legitimacy
Tip 2. Personalize your email
Personalization is key to grabbing your prospect's attention and building a connection. It shows prospects that you’ve done your research and written the email specifically for them. This makes them likelier to read your email and reply.
Here are 3 ways you can personalize your emails to get more replies:
☑️ address pain points
☑️ tailor your offer to their needs
☑️ speak their language
Here's an example of how you can lead into your prospect's pain point 👇
Tip 3. Avoid spam-trigger elements in your emails
Prospects won’t trust an email that landed in their spam folder. So ensure that your emails avoid spam and land in prospects’ inboxes.
Here are 3 spam-trigger elements to avoid in your emails:
1. attachments (use links instead)
2. link shorteners (hyperlink your text or insert complete links instead)
3. spam-trigger words
Here's a list of 20 spam-trigger words to avoid 👇
Building trust in your emails boosts your reply rates and helps you create relationships with your prospects.
So we created an in-depth guide (with examples) of the top 5 ways to make prospects trust you from the first email.
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