This might be worse for your emails than landing in spam
Feb 21, 2023
Feb 21, 2023
5 min read
Heeey there 👋
Here’s G, and in this email, you’ll find out about email bounce rate, how it affects your deliverability & the best ways to reach your audience’s inbox.
Your email bounce rate is the percentage of your emails that couldn't be delivered to your audience.
Having a high email bounce rate can:
→ ruin your sender reputation
→ reduce your chances of getting replies
→ get your email address blacklisted
… which makes it as bad, if not worse, than landing in the spam folder. 😅
So here are 5 proven ways to reduce your bounce rate, reach your audience, and create new growth opportunities. 🙌
1. Verify your email list before you send emails
Your email list is all the people you’re reaching out to via your emails. Sending emails to invalid addresses increases your email bounce rate. Verifying your email list prevents this by telling you which email addresses on your list are undeliverable or invalid.
We need to measure events on this website. Why? Kinda like counting calories to have a good line.
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