This might be worse for your emails than landing in spam

Heeey there 👋

Here’s G, and in this email, you’ll find out about email bounce rate, how it affects your deliverability & the best ways to reach your audience’s inbox.

Your email bounce rate is the percentage of your emails that couldn't be delivered to your audience.

Having a high email bounce rate can:

→ ruin your sender reputation

→ reduce your chances of getting replies

→ get your email address blacklisted

… which makes it as bad, if not worse, than landing in the spam folder. 😅

So here are 5 proven ways to reduce your bounce rate, reach your audience, and create new growth opportunities. 🙌

 {line}

1. Verify your email list before you send emails

Your email list is all the people you’re reaching out to via your emails. Sending emails to invalid addresses increases your email bounce rate. Verifying your email list prevents this by telling you which email addresses on your list are undeliverable or invalid.

Here are some tips to verify your email list:

• use tools like Debounce or Bouncer to verify your email list quality
• remove all invalid email addresses from your email list
• remove any email address that marks your emails as spam from your list
• check your audience’s email address for typos or errors like these before sending 👇
  ‍

2. Use a professional sender domain

By using free email domains (for example, name@outlook.com), you're more likely to have a poor sender reputation and get blocked by email providers.

Instead, use a professional sender domain (for example, name@lempire.co) while sending email campaigns to protect your sender reputation and keep bounce rates low.
‍

3. Optimize your email content

Your email content should be relevant to your audience and give them value. This reduces your chances of getting spam complaints and improves your sender reputation.

Here are 5 tips for writing emails that land in your audience’s inbox:

• use links instead of attachments to share files
• keep a healthy image-to-text ratio (check out the example below)
• add an opt-out option at the end of your emails
• personalize your subject line & email
• avoid using spam-trigger words in your emails
  ‍

4. Use a double opt-in process

A double opt-in process means sending an email to new subscribers to confirm that they want to receive your emails. Emailing people who have explicitly asked to get them prevents spam complaints.

The double opt-in process boosts your open rates, replies, and deliverability.

Here’s what you could include in your confirmation email:

• what are your emails about?
• when & how often do you send emails?
• what’s the value for your audience?
  ‍

5. Use a reputable email service provider

The email service provider that you choose for your email campaign plays a huge role in the success of your email marketing efforts.

Here are some tips for choosing the right ESP for your business:

• make sure it follows email deliverability best practices
• your ESP should provide email automation support & track email metrics
• avoid ESPs that spammers often use, this hurts your sender reputation‍

You can use an outreach tool like lemlist to track your email campaign bounce rates 👇
‍

Final Thoughts

Writing effective emails is pointless if they aren’t delivered. To reach your audience, focus on your deliverability and keep your bounce rates low.

To keep your bounce rate low in the long run, make sure to:

• use a warm-up & deliverability booster
• verify your email list before sending email campaigns
• and get a professional sender domain for your outreach

To get more tips to reduce your email bounce rate and keep deliverability high, check out this article 👇