Here’s G, and in this email, you’ll find out why your emails go to the spam folder and what you can do to make sure that your audience reads your emails.
Email providers use filters to decide where an email lands — spam or the inbox folder. If your emails trigger these filters, you can end up in the spam folder without knowing it.
What can send your emails directly to the spam folder? How do you make sure your emails pass the "spam filters" and land in your audience’s inbox?
Check out these tips ⬇️
Why do emails go to spam?
Email service providers check your emails to decide if they belong to the inbox or spam folder.
5 main factors influence where your emails are sent:
Your sender reputation: have you been sending spam in the past?
Email content: is your email content safe or has spam-trigger words?
Spam traps: are you sending emails to unverified email addresses?
User reports: has your audience reported your emails as spam?
Email authenticity: have you verified your identity as a sender?
If your emails trigger any of these factors, there are huge chances that your emails land in spam.
So, how can you avoid triggering spam filters?
Spam filters look for signs in your emails that are common in spam emails. This happens no matter the type of emails you send: cold emails, newsletters, transactional emails, etc.
Here are 5 tips you can use to avoid triggering spam filters:
1. Add an unsubscribe button
An unsubscribe button allows your subscribers to opt out of receiving your emails. You can remove them from your email list and prevent getting spam complaints.
2. Don’t use spam trigger words
Some words in your emails can trigger spam filters and land your emails in the spam folder. The overuse of these “spam trigger words” ruins your deliverability.
Here’s a list of the top 12 spam words to avoid in your emails:
3. Don’t use complex HTML
Complex HTML can have broken code that triggers email providers. This reduces the chances of email delivery and can land your email in spam even if it’s delivered. To avoid this, use simple variables to personalize your emails.
4. Follow proper sending practices
An underrated action that helps you avoid spam is sending emails correctly. Keep a natural pace that matches human behavior while sending emails.
Here are some sending tips to avoid the spam folder:
send between 50-200 emails per day, per address
don’t send all emails at once; spread them throughout the day
for every 200 emails you send, aim to get at least 50 replies
5. Don’t use link shorteners & attachments
Link shorteners are common in spam and phishing emails. And attachments are known to carry viruses. So, avoid using these elements to prevent triggering spam filters.
Instead, you should hyperlink your text or insert the entire link in your emails. This protects your deliverability and lets you share files with your audience.
What else can you do to avoid landing in spam?
Monitor and improve your deliverability.
The ability of your emails to avoid spam and land in your audience's inbox depends on your email deliverability. If you’re sending emails, you should keep an eye on your deliverability score before - during - after sending campaigns.
This will help you avoid all common deliverability issues people have while sending emails. But it also helps you to keep your deliverability high in the long run.
So before, during, and after sending your email campaigns:
✅ check your deliverability score
✅ keep your warm-up & deliverability booster ON
✅ follow email deliverability best practices
Here are 10 tips to avoid the spam folder and make sure your emails reach your audience and generate replies. 🚀
Use the tips in this list to make sure they reach your audience and help you get more replies. 🚀
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