Here’s G, and in this email, you'll discover 4 underrated tips to boost your deliverability and avoid spam.
There's no point in sending hyper-personalized emails
... if they land in spam and your audience doesn't read them. 🥵
To reach your audience, you need to ensure your emails always land in their inbox.
Here are 4 underrated tips to avoid spam, reach your audience, and get more replies & meetings booked!
1. Adding an opt-out option
An opt-out option can be added no matter the type of email you send: cold outreach, newsletters, transactional emails, etc. By giving your audience the choice to opt-out of getting your emails, you'll prevent spam complaints.
Here are 3 ways to use the opt-out button to your advantage:
take feedback from un-subscribers to refine your email content and targeting
offer your audience options to receive fewer emails, less often
keep in touch by sharing other resources they can access 👇
2. Using a deliverability booster after warm-up
Most people stop their email warm-up once they reach a high deliverability score. But this disrupts your sending pattern and could trigger email providers to mark your emails as spam.
Sending all your emails at the same time can trigger email providers and land your emails in the spam folder. To prevent this, spread the sending schedule throughout the day. This also ensures that your emails reach your audience at the best time for them.
Here are 3 steps you can take to pace your sending speed:
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