Why email warm-up fails

Heeey there 👋

Here’s G, and in this email, you'll find out how to succeed with email warm-up & why deliverability is a long-term game.

Think about email warm-up as a protection tool for your emails.

Email warm up before - during - and after sending campaigns, protects them from landing in spam.

In short, the warm-up process:

• ensures you stop landing in the spam folder
• teaches email providers that your emails shouldn’t end up in spam
• helps you match ‘human-like behavior’ which is a good sign to your email provider

Without the right tool and strategy, your email warm-up might fail to boost your deliverability.

Here are 3 best practices you should follow to ensure your email warm-up works👇

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1. Use a reliable email warm-up tool

Your email warm-up tool should:

• have a network of authentic, verified email senders. Interacting with fake or inactive email addresses can ruin your deliverability. lemwarm doesn't allow fake email addresses to join it's warm-up network. Instead, you're exchanging emails with real senders just like you, including those from companies like Zendesk, Meero, Malt, Adeco, SAP, Uber, and more.
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• boost your sender reputation. It's essential for your emails to be trusted. lemwarm is the only warm-up tool on the market with senders from 170+ countries around the world. This diverse warm-up network boosts your sender reputation and keeps email providers from marking your emails as spam.
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• send natural warm-up emails & get engagement. To boost your deliverability, warm-up emails sent should look natural and get replies.

Here's what your warm-up emails on lemwarm look like:

2. Keep your email warm-up tool ON while sending campaigns

Having email warm-up ON at all times ensures that your sending volume remains consistent. That means even when you’re off on vacation or taking a break from sending campaigns, your email stays active and you avoid shocking email providers when you restart your campaigns.

3. Monitor your email deliverability & follow best practices

Use a warm-up and deliverability booster like lemwarm to monitor your email deliverability. This helps you identify and fix any deliverability issues related to your email list (high bounce rates, for example) in time.

Here are 3 things you should check to monitor your email deliverability:

• the technical setup of your email domain
• email metrics (spam complaint rates, bounce rates, etc.)
• your deliverability score (should be > 90)

PS: based on your deliverability, lemwarm gives you custom tips to boost your score and avoid spam 🚀

Deliverability Checklist to keep your emails away from spam

From technical setup to email warm-up and deliverability monitoring: keeping your emails out of spam is a long-term investment. Here's a 10-step checklist to follow before, during and after sending your emails to avoid spam and reach your leads, customers, audiences' inboxes. 👇