Email deliverability means the ability to land your emails in your audience’s inbox without being flagged as spam or getting rejected. If your emails land in spam, your audience won’t seem them or won’t trust them. The higher your deliverability score, the higher the chances that your emails are seen and read.

This makes email deliverability a vital metric in growing your business.‍

Taking an email deliverability test is the best way to check how high or low your deliverability is.

Here's the safest and most accurate test you can take.

From your test report, you'll be able to:
‍
‍→ check your deliverability score
→ ensure your technical setup is right
→ audit your email content & identity spam trigger words
→ find out if you’re on any blacklists

A good email deliverability score is anything > 90. 

A score higher than 90 means that your emails are successfully reaching your audiences' inboxes and not being marked as spam.

Here are 3 other metrics you can use to track your deliverability :

• Bounce rates< 5%
• Open rates > 45%* (cold emails)
• Spam complaint rates < 0.08%

Looking for more tips to boost your email deliverability? Get the complete deliverability guide here.

To stop email delivery failure, you need to ensure your email infrastructure is well set up.

This will help you maintain a high sender reputation and reduce bounce rates (always keep it below 5%).

Here are 5 steps to stop email delivery failure:
‍
1. set up your SPF, DKIM, DMARC records
2. comply with email laws like CAN-SPAM, GDPR depending on your region
3. follow the right email sending practices
4. keep a healthy email list
5. reduce your bounce rates

Fixing deliverability issues starts with identifying the root cause.

Start by checking your email deliverability score. A score < 90 indicates email deliverability issues.

The best way to fix your email deliverability issues is to use a warm-up & deliverability booster tool like lemwarm. It keeps your deliverability high and works 100% on autopilot.

In simple words, lemwarm helps you send emails without them going to spam.

It has one goal: to make sure your emails reach your audience.

‍Here's how it works:

Step 1: Setup your email correctly
‍
‍Before you start sending emails, lemwarm helps you set up your email correctly. This means adjusting some settings like SPF, DKIM, DMARC, MX Records, and Custom Tracking Domain.

‍Step 2: Check your deliverability score
‍
‍Right at the start, lemwarm assigns you a score out of 100 to show how well your emails are being delivered. The higher the score, the better (ideally it should be > 90). Through lemwarm's process, your score will improve over time.

‍Step 3: Join a smart cluster
‍
‍lemwarm creates a custom plan for you based on your industry, target audience, location, and email goals. It then groups you with other users like you in smaller clusters.

Interacting with other senders just like you will make your email warm-up look completely natural and improve the deliverability of your real campaigns.

‍Step 4: Start your email warm-up
‍
‍Once you turn lemwarm ON, the initial warm-up process starts. With 20,000+ domains from 150+ countries, lemwarm has the most diverse and advanced email warm-up pool on the market.

Personalized warm-up emails will be sent to your cluster automatically. You'll also receive custom replies to these warm-up emails to make the process as natural as possible.

The initial warm-up process takes about 3-4 weeks. During this time, you'll also see your deliverability score improve as Increasing your sending volume gradually will reduce your chances of landing in spam.

‍Step 5: Boost your deliverability

‍After the warm-up phase, lemwarm focuses on maintaining and boosting your deliverability.

‍It keeps track of your sending volume, monitors your deliverability score, checks for blacklists, and ensures your technical settings are correct. It also alerts you in case of any issues.

By following these steps and using lemwarm, you can avoid spam and land emails in your audience's inboxes.

Good email deliverability means that your emails are successfully reaching your audiences' inboxes and not being marked as spam.

Here are some metrics you can use to track your deliverability :

• Deliverability score is > 90
• Bounce rates < 5%
• Open rates > 45%* (cold emails)
• Spam complaint rates < 0.08%

Looking for more tips to boost your email deliverability? Get the complete deliverability guide here.

Large emails might have trouble getting delivered. If your email has many images or heavy attachments, some email providers might block it. So, try to keep your emails simple with smaller pictures and not too many attachments. Instead of putting everything in the email, you can use links.

Ideally, keep your email size < 102 KB

Yes, bounced emails, whether hard or soft bounces, negatively affect your email deliverability. A high bounce rate indicates to email providers that your list might be outdated or poorly managed.


Here are 7 tips to reduce your email bounce rates:
‍
1. Verify your email list before you send emails
‍2. Avoid hard bounces
‍3. Use a professional sender domain
‍4. Use a reputable email service provider
‍5. Optimize your email content
‍6. Maintain your email list as it grows
‍7. Monitor your deliverability