Low open rates? Low or no replies at all?

Want to know if your emails land in spam?
Take the email deliverability test

Results in 10 sec.
100% safe & free
Created by deliverability experts

Send an email to the address below

Check the box if you’ve successfully sent the email!
Show my results
You’ll get your deliverability score,
a complete technical setup check,
content audit to spot spam-trigger elements.
Are you in spam or not? Let’s find out in 10, 9, 8…
No results? Make sure you sent the email to the given address!
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Your deliverability report

Technical audit
DMARC
Unknown
Protects your domain from hacking attacks.

• required to avoid the spam folder
Fix now
SPF
Unknown
Guarantees that your emails have been sent from your domain.

• required to avoid the spam folder
Fix now
DKIM
Unknown
Guarantees your email content isn’t changed after you send it.

• required to avoid the spam folder
Fix now
MX Records
Unknown
Helps email providers know what servers accept your emails.

• required to avoid the spam folder
Fix now
Blacklists
Unknown
Helps email providers know what servers accept your emails.

• required to avoid the spam folderlder
Fix now
Domain Warmup
Unknown
Warm-up boosts email reputation and avoids spam.

• required to avoid the spam folder
Fix now
Content audit
Spam words
Unknown
Email provider detects them and will put you in SPAM if you use them
Fix now
HTML
Unknown
Email provider detects them and will put you in SPAM if you use them
Fix now
Links
Unknown
Guarantees your email content isn’t changed after you send it.
Fix now
Images
Unknown
Guarantees your email content isn’t changed after you send it.
Fix now
Jiya Sharma
<jiya@lempire.co>
...
Deliverability score
62
Score
46% of your emails could land in spam
Want to boost your deliverability score & reach more leads, customers and audience’s inboxes?
Get started
Need help?
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What should you do next

Start boosting your deliverability in 3 steps
Start your email warm-up
Sending all your emails at once could land them in spam. Gradually increase your sending volume to avoid triggering spam filters.
Create a custom strategy to avoid spam
Develop a personalized deliverability strategy based on your industry, target audience and email goals. This improves your sender reputation and helps you avoid spam.
Monitor your deliverability at all times to find and fix issues asap
Monitor your deliverability, regularly check important blacklists, stay up to date with all changes in spam filter algorithms and ensure a consistent email sending volume at all times.
Or let lemwarm do it for you

Boost your deliverability 100% on autopilot

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Cut spam rates by 52%* in under 10 days

*based on 53,208+ entrepreneurs, salespeople, marketers and email senders using lemwarm
Works with 130+ email providers worldwide

How to test your email deliverability
and see if you might land in spam without knowing

Email Deliverability Test: 10 Proven Methods to Ensure Your Emails Hit the Inbox

To prevent Spam Flags, Adhering to Key Principles for Email Delivery Test Success is
More Crucial Than Ever

Let's chat about nailing the perfect landing for your emails - right in the recipient's inbox. Given that Internet Service Providers (ISPs) are rigorously filtering spam, which now comprises an astonishing half of all email traffic, it's more important than ever to conduct email deliverability tests before starting any cold email campaign. 

These tests are your secret weapon in keeping your legitimate emails from being mistakenly labeled as spam. Maintaining a spam rate below 0.1% is essential to safeguard your sender‘s reputation. 

Typically, the results of a deliverability test are presented as a score, providing a concrete metric to measure and guide improvement efforts. The objective is to attain an acceptable deliverability rate, typically around 95% of successful deliveries, with a bounce rate not exceeding 3%.

With Gmail's 2024 spam update just on the horizon, it's the perfect time for us to up our email game. Let's get savvy with managing our email campaigns and embrace some smart strategies to stay one step ahead.

Regularly Clean Your Email List

When it comes to enhancing your email deliverability test scores, remember it's all about choosing quality over quantity.

Workers are increasingly changing jobs more frequently. For instance, in the United States, 30% of the workforce changes jobs annually, as reported by the U.S. Department of Labor. Maintaining accurate and clean email lists has never been more crucial.

Email list hygiene involves regularly updating and purging unresponsive contacts or subscribers, typically those who haven't engaged with your emails in the last 6 to 9 months. 

This practice is vital in protecting your email reputation and ensuring the success of future campaigns, as sending emails to inactive recipients can significantly damage your sender status. 

To maximize engagement and maintain positive reception, it's advisable to conduct targeted campaigns and limit follow-up emails to no more than three. This strategy helps in keeping your communications effective and appreciated by the recipients.

If you're uncertain about the data quality of your existing list, you can use tools like Bouncer or Debounce

Adopt a recipient-focused approach

In recent times, we've seen a real shift in how cold emailing is done. Gone are the days of aggressive sales pitches and one-size-fits-all messages. Now, it's all about getting a little more personal and a lot more strategic. 

We're focusing on building genuine relationships and taking the time to truly understand what the recipient needs. It's a kinder, smarter approach that's all about connecting in a meaningful way.

Modern cold emailing strives to empathize with the unique challenges of our prospects and create personalized content that genuinely resonates. Much like in real life, it's all about establishing a connection before making any requests.

By prioritizing personalization and targeted prospecting, these emails are not only reaching the right audience but also significantly increasing engagement and creating a more receptive environment.

This evolving strategy is proving to be essential in establishing and nurturing long-term client relationships.

Use custom domain

Opting for Gmail or Outlook for your business communications might come across as a bit less formal. It could even cause some recipients to mistake your email for spam, which could lead them to quickly dismiss it or, in a worst-case scenario, label it as spam.

Furthermore, these platforms aren't really built for sending out a large volume of emails all at once, and this can increase the likelihood of your messages getting flagged as spam.

Prefer email service providers (ESP) with good reputations like Flodesk or MailerLite.
Additionally, they offer extra services such as spam filtering, bounce handling, and email list management.

The domain name of your website is also important. If it has a bad reputation, it will be more difficult for your emails to reach their recipients.

Warm up the email

It is highly recommended to use tools specifically tailored to enhance every aspect of a cold email campaign. 

Among the available options, lemlist stands out by offering comprehensive assistance throughout your campaign journey. Its AI technology is here to help you craft highly personalized, multichannel campaigns that ramp up engagement.

Getting it right is crucial, and lemlist's Smart Enrichment feature is a gem, extracting valid email and LinkedIn details without the need for user profiles.

The platform's Warm-up & Deliverability Booster is also tirelessly working to make sure your emails land right in the recipient's inbox, dodging those pesky spam filters.

Moreover, if you're keen on reaching out across various platforms, lemlist's Multichannel Outreach is your go-to for connecting with leads via email, LinkedIn, and more.

And for a bonus, its seamless integration with popular CRMs like Salesforce, HubSpot, and Pipedrive makes your campaign not just smoother but also more impactful.

Regularly Clean Your Email List

When it comes to enhancing your email deliverability test scores, remember it's all about choosing quality over quantity.

Workers are increasingly changing jobs more frequently. For instance, in the United States, 30% of the workforce changes jobs annually, as reported by the U.S. Department of Labor. Maintaining accurate and clean email lists has never been more crucial.

Email list hygiene involves regularly updating and purging unresponsive contacts or subscribers, typically those who haven't engaged with your emails in the last 6 to 9 months. 

This practice is vital in protecting your email reputation and ensuring the success of future campaigns, as sending emails to inactive recipients can significantly damage your sender status. 

To maximize engagement and maintain positive reception, it's advisable to conduct targeted campaigns and limit follow-up emails to no more than three. This strategy helps in keeping your communications effective and appreciated by the recipients.

If you're uncertain about the data quality of your existing list, you can use tools like Bouncer or Debounce.

Adopt a recipient-focused approach

In recent times, we've seen a real shift in how cold emailing is done. Gone are the days of aggressive sales pitches and one-size-fits-all messages. Now, it's all about getting a little more personal and a lot more strategic. 

We're focusing on building genuine relationships and taking the time to truly understand what the recipient needs. It's a kinder, smarter approach that's all about connecting in a meaningful way.

Modern cold emailing strives to empathize with the unique challenges of our prospects and create personalized content that genuinely resonates. Much like in real life, it's all about establishing a connection before making any requests.

By prioritizing personalization and targeted prospecting, these emails are not only reaching the right audience but also significantly increasing engagement and creating a more receptive environment. 

This evolving strategy is proving to be essential in establishing and nurturing long-term client relationships.

Use custom domain

Opting for Gmail or Outlook for your business communications might come across as a bit less formal. It could even cause some recipients to mistake your email for spam, leading them to dismiss it quickly or, in a worst-case scenario, label it as spam.

Furthermore, these platforms aren't built for sending out a large volume of emails all at once, and this can increase the likelihood of your messages getting flagged as spam.

Prefer email service providers (ESP) with good reputations like Flodesk or MailerLite.
Additionally, they offer extra services such as spam filtering, bounce handling, and email list management.

The domain name of your website is also important. If it has a bad reputation, it will be more difficult for your emails to reach their recipients.

Warm up the email

Email warming is like giving your new email account a friendly introduction. It all begins with sending some personal emails to your friends and colleagues. As your account gains recognition for its genuine interactions, you can gradually start sending more emails.

Some key strategies to keep in mind include using various email services for recipients to build a positive reputation, keeping active conversations going, subscribing to newsletters and engaging with them, and allowing some time between emails to avoid ending up in spam folders.

After about 12 weeks of this manual warm-up, it's a good idea to launch a personalized test campaign with a small group of trusted recipients.

Remember, personalizing your emails is crucial to boost open rates and encourage replies, setting the stage for a fully warmed-up email account ready for larger campaigns.

lemwarm
is a tool that can help you improve your mail deliverability score. Compared to other tools, it can double the open rate and then the revenue, by guaranteeing an almost perfect Deliverability score (99 out of 100).  

Implement Opt-In / Opt-Out options

It's essential to avoid making the recipient of your email feel pressured, emphasizing the importance of allowing them to choose whether they want to receive your content.

Opt-in mechanisms necessitate users to actively confirm their subscription, usually by responding to a verification email, before being added to the mailing list.

Conversely, opt-out provides the option to withdraw, typically through an “unsubscribe” button. This button should be visible. Placing the unsubscribe option too low in the email can be counterproductive, as recipients might perceive it as hidden and subsequently label the email as spam. 

Avoid purchasing email lists

Using rented or purchased email lists can be quite risky, as they might have been collected from other websites through methods that are generally considered unethical.

Furthermore, there are organizations dedicated to combatting email spam by setting up honeypots and spam traps. These traps identify and flag spammers by catching emails sent to old or invalid addresses that still receive some traffic.

Getting involved with these lists can negatively impact your email deliverability and potentially harm the reputation of both your IP address and your company.

Even if you decide to change your tactics later on, repairing your sender score and IP reputation can be a time-consuming process.

What's more, lists available for sale often contain unresponsive or unqualified contacts, rendering them ineffective for marketing purposes. It's important to be cautious when considering these options for your email marketing efforts.

Optimize for Mobile

Ensuring mobile-friendliness is key to success in today's email marketing landscape.

In today's digital landscape, mobile devices have become the go-to platform for reading emails, accounting for a whopping 44.7% of email opens. Moreover, a significant 71.6% of consumers tend to delete an email right away if it doesn't display well on their mobile devices.

The consequences of not optimizing your emails for mobile are quite substantial: it can result in decreased engagement metrics, such as clicks and conversions, a lower return on investment (ROI), an increase in unsubscribes, and even damage to your brand reputation, as it can fall short of meeting user expectations. You don’t want this to happen. 

Comply with local email regulations

Follow the rules. Compliance with local regulations, such as GDPR, CAN-SPAM, CCPA, and CASL, among others, is a crucial element of a successful email strategy.

Adhering to these laws, as well as the requirements of your email sending platform (ESP), safeguards you as the sender from potential legal consequences and ensures your contacts are treated following their regional expectations.

This dual compliance is vital for both legal protection and maintaining positive relationships with your recipients.

Monitor over time

Email deliverability metrics are vital for measuring the performance of email marketing campaigns. 

Key metrics to monitor include: 
- Delivery Rate: Measures how many emails successfully reach the server.
- Deliverability Rate: Indicates the percentage of emails that bypass filters to land in the inbox.
- Open Rate: Tracks the proportion of emails opened by recipients.
- Click-Through Rate: Calculates the percentage of recipients clicking a link within the email.


Additionally:
- Spam Rate: Assesses the volume of messages marked as spam.
- Spam Complaints Rate: Indicates the percentage of emails reported as spam by recipients.
- Soft Bounce Rate: Reflects temporary delivery issues (e.g., full inbox).
- Hard Bounce Rate: Represents permanent delivery failures (e.g., invalid email address).

These metrics collectively provide insights into:
- Technical Delivery: Understanding server and inbox reach.
- User Engagement: Gauging recipient interactions with the email.
- Content Effectiveness: Assessing how compelling and relevant the email content is. 

Use Email Deliverability Tools

It is highly recommended to use tools specifically tailored to enhance every aspect of a cold email campaign. 

Among the available options, lemlist stands out by offering comprehensive assistance throughout your campaign journey. Its AI technology is here to help you craft highly personalized, multichannel campaigns that really ramp up engagement.

Getting it right is crucial, and lemlist's email finder & verifier feature is a gem, extracting valid email and LinkedIn details without the need for user profiles.

The platform's Warm-up & Deliverability Booster is also tirelessly working to make sure your emails land right in the recipient's inbox, dodging those pesky spam filters.

Moreover, if you're keen on reaching out across various platforms, Lemlist's Multichannel Outreach is your go-to for connecting with leads via email, LinkedIn, and more.

And for an added bonus, its seamless integration with popular CRMs like Salesforce, HubSpot, and Pipedrive makes your campaign not just smoother but also more impactful.

How to test your email deliverability

See why they love it

Harris Kenny
Outbound Expert • HubSpot & Close Partner...
lemwarm is good, we use it for my agency and have a bunch of clients on it. Compared to other tools, I find lemwarm gives you a lot of control to decide how much risk to take with sending, which I like!
Asfand Rafiq
@RafiqueAsfand
What’s the point of cold emails when they don’t land in primary. Using lemwarm for a while and the deliverability of my email account has significantly improved. Thanks to the reports, I could control the number of emails sent and didn’t land in spam.
Jimmy Ewins
@JimmyEwins
Warming up email address is the most underrated thing to do when approaching cold email outreach.

Check out lemwarm.
Sean O’Dowd
@SeanODowd15
Update here: lemwarm seems to have saved the day. Email is getting greener by the day and solely green today.

Spam no more!!
Nick Abraham
Founder of ElevAAte Leads | Filling The Empty...
lemwarm has been a game changer for email deliverability for us!
Zakiyyah Ahmed
@thezak92
Warm up your email inbox to build sender reputation. Use lemwarm by lemlist to automate your warm-up process .

FAQ

What is email deliverability?
Email deliverability is the ability to deliver emails right into your target’s primary inbox. In short, your deliverability measures whether your emails successfully get to your audience.

Your email deliverability is the #1 element that will make the difference when reaching out to your audience via email. It doesn’t matter how well you targeted your audience or wrote your email’s content. If you have deliverability issues, your emails might never get opened by your prospects, subscribers, etc.
How do I know if my emails land in spam?
If you have less than 50% open rate, there are high chances to have your emails land in spam (just keep in mind that open rates metrics are not totally reliable - it all depends on the industry + all factors).

To determine if you have deliverability issues and assess the risk of your emails landing in spam, you can also:

1. Check your deliverability score using a deliverability test.
2. Use a warm-up tool that automatically tracks your deliverability and alerts you when you’re at risk.
I have a low deliverability score, what I should do?
If you noticed that your deliverability score is low, this means that there are high chances that your emails land in spam.

If this happens,

1. Pause your campaigns until you reach a safe deliverability score (sending emails while having low deliverability can hurt your domain and sender reputation).
2. Use a warm-up tool as lemwarm to get guidance on how to do your technical setup and start improving your deliverability score (it takes up to 10 days to see progress).
3. Automatically track your deliverability and get alerted when you’re at risk.
4. Keep your warm-up tool, such as lemwarm, ON before, during, and after sending campaigns to make sure you’re safe from spam.
How to always land in the primary inbox?
  • If you want your emails to be read by the person you want to contact, you should always keep lemwarm ON before - during - after sending your campaigns.
  • Keep an eye on your deliverability score and tips on your dashboard, and take action whenever your deliverability is low.
  • Keep in mind that reaching a high deliverability score is a long-term process, but you can speed up things and boost your sender reputation if keep lemwarm ON before - during - after sending your campaigns.

FAQ

What is email deliverability?
Email deliverability is the ability to deliver emails right into your target’s primary inbox. In short, your deliverability measures whether your emails successfully get to your audience.

Your email deliverability is the #1 element that will make the difference when reaching out to your audience via email. It doesn’t matter how well you targeted your audience or wrote your email’s content. If you have deliverability issues, your emails might never get opened by your prospects, subscribers, etc.
How do I know if my emails land in spam?
If you have less than 50% open rate, there are high chances to have your emails land in spam (just keep in mind that open rates metrics are not totally reliable - it all depends on the industry + all factors).

To determine if you have deliverability issues and assess the risk of your emails landing in spam, you can also:

1. Check your deliverability score using a deliverability test.
2. Use a warm-up tool that automatically tracks your deliverability and alerts you when you’re at risk.
I have a low deliverability score, what I should do?
If you noticed that your deliverability score is low, this means that there are high chances that your emails land in spam.

If this happens,

1. Pause your campaigns until you reach a safe deliverability score (sending emails while having low deliverability can hurt your domain and sender reputation).
2. Use a warm-up tool as lemwarm to get guidance on how to do your technical setup and start improving your deliverability score (it takes up to 10 days to see progress).
3. Automatically track your deliverability and get alerted when you’re at risk.
4. Keep your warm-up tool, such as lemwarm, ON before, during, and after sending campaigns to make sure you’re safe from spam.
How to always land in the primary inbox?
  • If you want your emails to be read by the person you want to contact, you should always keep lemwarm ON before - during - after sending your campaigns.
  • Keep an eye on your deliverability score and tips on your dashboard, and take action whenever your deliverability is low.
  • Keep in mind that reaching a high deliverability score is a long-term process, but you can speed up things and boost your sender reputation if keep lemwarm ON before - during - after sending your campaigns.

Land in your contacts inboxes
and avoid spam forever with lemwarm

More people receiving your emails, more meetings booked, more sign-ups, more money!
Used by 20,000+ email senders worldwide
3 minutes to set up, lifelong results
Runs 100% on autopilot!
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