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Here's why you need to use a deliverability booster and monitoring tool:



Think of email deliverability as a shield for your emails. It makes sure your emails get delivered and reach the right people in their inboxes. When you work on your deliverability, email service providers (ESPs) will trust you and are less likely to land your emails in the spam folder.



In the long run, monitoring your deliverability is the only way to follow closely your campaigns performance. You’ll receive insights on your technical setup, email content, sending habits and overall performance and know how to improve every part of your campaign.

If you noticed that your deliverability score is low, this means that there are high chances that your emails land in spam.



If this happens,



1. Pause your campaigns until you reach a safe deliverability score (sending emails while having low deliverability can hurt your domain and sender reputation).

2. Use a deliverability tool like  lemwarm to get guidance on how to do your technical setup and start improving your deliverability score 

3. Automatically track your deliverability and get alerted when you’re at risk.

4. Keep your deliverability tool, such as lemwarm, ON before, during, and after sending campaigns in order to monitor your deliverability on a daily basis.

Based on the analysis of thousand of email senders, a good deliverability score starts is between 85 and 100. When you reach those numbers, you can safely start your campaigns

The initial warm-up phase takes around 3-4 weeks. But stopping the warm-up process after this stage will make your sending pattern irregular, which can reduce your deliverability score and land emails in spam.



For long-term results, it's essential to keep your warm-up and deliverability booster tool ON before-during-after sending campaigns.

Yes, lemwarm is 100% reliable and safe to use. It works on an OAuth-based system and follows all email provider rules.