Keep your emails away from spam with weekly deliverability tips

Heeey there 👋

Here’s G, and in this email, you’ll find out about email bounce rate, how it affects your deliverability & the best ways to reach your audience’s inbox.

Your email bounce rate is the percentage of your emails that couldn't be delivered to your audience.

Having a high email bounce rate can:

→ ruin your sender reputation

→ reduce your chances of getting replies

→ get your email address blacklisted

… which makes it as bad, if not worse, than landing in the spam folder. 😅

So here are 5 proven ways to reduce your bounce rate, reach your audience, and create new growth opportunities. 🙌

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1. Verify your email list before you send emails

Your email list is all the people you’re reaching out to via your emails. Sending emails to invalid addresses increases your email bounce rate. Verifying your email list prevents this by telling you which email addresses on your list are undeliverable or invalid.

Here are some tips to verify your email list:

• use tools like Debounce or Bouncer to verify your email list quality
• remove all invalid email addresses from your email list
• remove any email address that marks your emails as spam from your list
• check your audience’s email address for typos or errors like these before sending 👇
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2. Use a professional sender domain

By using free email domains (for example, name@outlook.com), you're more likely to have a poor sender reputation and get blocked by email providers.

Instead, use a professional sender domain (for example, name@lempire.co) while sending email campaigns to protect your sender reputation and keep bounce rates low.
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3. Optimize your email content

Your email content should be relevant to your audience and give them value. This reduces your chances of getting spam complaints and improves your sender reputation.

Here are 5 tips for writing emails that land in your audience’s inbox:

• use links instead of attachments to share files
• keep a healthy image-to-text ratio (check out the example below)
• add an opt-out option at the end of your emails
• personalize your subject line & email
• avoid using spam-trigger words in your emails
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4. Use a double opt-in process

A double opt-in process means sending an email to new subscribers to confirm that they want to receive your emails. Emailing people who have explicitly asked to get them prevents spam complaints.

The double opt-in process boosts your open rates, replies, and deliverability.

Here’s what you could include in your confirmation email:

• what are your emails about?
• when & how often do you send emails?
• what’s the value for your audience?
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5. Use a reputable email service provider

The email service provider that you choose for your email campaign plays a huge role in the success of your email marketing efforts.

Here are some tips for choosing the right ESP for your business:

• make sure it follows email deliverability best practices
• your ESP should provide email automation support & track email metrics
• avoid ESPs that spammers often use, this hurts your sender reputation‍

You can use an outreach tool like lemlist to track your email campaign bounce rates 👇
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Final Thoughts

Writing effective emails is pointless if they aren’t delivered. To reach your audience, focus on your deliverability and keep your bounce rates low.

To keep your bounce rate low in the long run, make sure to:

• use a warm-up & deliverability booster
• verify your email list before sending email campaigns
• and get a professional sender domain for your outreach

To get more tips to reduce your email bounce rate and keep deliverability high, check out this article 👇

Heeey there 👋

Here’s G, and in this email, you’ll find out how to monitor your deliverability and why it’s so important to avoid the spam folder.

The #1 reason why most email campaigns fail is low email deliverability.

Email deliverability = the ability to deliver emails right into your target’s primary inbox.

If your emails land in spam, your audience won’t see them, and you won’t get any replies. The only way to improve your deliverability is to monitor it before-during-after sending your email campaigns.

So how can you monitor your deliverability and take the right steps to improve it?

Check out this guide ⬇️

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What affects your email deliverability?

Many elements affect your email deliverability. They come under 3 main categories:

Here’s how these 3 elements affect your email deliverability:

1. Your Sender Reputation: If you have a history of sending spam or unwanted email, email providers are more likely to land your emails in spam.

2. Technical Setup: If you haven't done your email authentication correctly, your emails could land in spam or not be delivered at all.

3. Email Content: Emails with spammy or inappropriate content have a lower deliverability rate.

Monitoring your deliverability is the only way to control these elements, prevent deliverability issues, and keep your emails away from spam.
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How can you monitor your deliverability and avoid spam?

There are main 3 things you can monitor to check if you have any deliverability issues that need to be fixed immediately:
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1. Monitor your sender reputation:

A good reputation with email providers is essential for good deliverability. To check this, you can use your IP address or your domain name (for example, lempire.co).

Tools you can use: SenderScore or MxToolbox.

Here's what you should check:

✅ your MX records are set up

✅ SPF, DKIM, and DMARC are configured

✅ you're not on any blacklists

Here’s what your DNS settings check will look like:

2. Monitor email metrics

High bounce and spam complaint rates show issues with your email deliverability. Use your email outreach software (for example, lemlist) to track these metrics.

✅ Aim for a bounce rate of < 5-8%

✅ Aim for a complaint rate of < 0.08%

Using lemlist, you can track your email metrics and avoid deliverability issues:

3. Monitor your deliverability score

Use a warm-up and deliverability booster like lemwarm to check your deliverability score. Based on this score, you’ll know if it’s safe or not to start sending campaigns.

Depending on your email health, your deliverability score could be under 3 different stages:

→ Red

This stage means you might be blacklisted or have a wrong technical setup. You shouldn’t send email campaigns at this stage as you risk landing in spam.

→ Orange

At this stage, your email address is warmed up & fewer emails are landing in the spam folder. But you should still wait for the green stage to start sending emails.

→ Green

At this moment, you should start sending emails. Make sure to keep your warm-up & deliverability booster ON before-during-after sending campaigns to keep deliverability high.

Based on your deliverability status, you can get personalized tips to increase your deliverability and avoid the most common issues people have when sending emails.

Final Thoughts

By monitoring your deliverability, you’ll get a better idea of why your emails are landing in spam and can take steps to avoid it. 🙌

The 3 key elements that indicate deliverability issues are:

❌ incomplete technical setup

❌ high bounce rate or spam complaint rate

❌ low deliverability score (in red or yellow stages)

To avoid deliverability issues in the long run, there are best practices you should put in place. Here's a complete email deliverability guide to get you started 🚀

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Heeey there 👋

Here’s G, and in this email, you’ll find out why your emails go to the spam folder and what you can do to make sure that your audience reads your emails.

Email providers use filters to decide where an email lands — spam or the inbox folder. If your emails trigger these filters, you can end up in the spam folder without knowing it.  

What can send your emails directly to the spam folder? How do you make sure your emails pass the "spam filters" and land in your audience’s inbox?

Check out these tips ⬇️

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Why do emails go to spam?

Email service providers check your emails to decide if they belong to the inbox or spam folder.

5 main factors influence where your emails are sent:

1. Your sender reputation: have you been sending spam in the past?
2. Email content: is your email content safe or has spam-trigger words?
3. Spam traps: are you sending emails to unverified email addresses?
4. User reports: has your audience reported your emails as spam?
5. Email authenticity: have you verified your identity as a sender?
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If your emails trigger any of these factors, there are huge chances that your emails land in spam.

So, how can you avoid triggering spam filters?

Spam filters look for signs in your emails that are common in spam emails. This happens no matter the type of emails you send: cold emails, newsletters, transactional emails, etc.

Here are 5 tips you can use to avoid triggering spam filters:

1. Add an unsubscribe button

An unsubscribe button allows your subscribers to opt out of receiving your emails. You can remove them from your email list and prevent getting spam complaints.

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2. Don’t use spam trigger words

Some words in your emails can trigger spam filters and land your emails in the spam folder. The overuse of these “spam trigger words” ruins your deliverability.

Here’s a list of the top 12 spam words to avoid in your emails:

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3. Don’t use complex HTML

Complex HTML can have broken code that triggers email providers. This reduces the chances of email delivery and can land your email in spam even if it’s delivered. To avoid this, use simple variables to personalize your emails.

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4. Follow proper sending practices

An underrated action that helps you avoid spam is sending emails correctly. Keep a natural pace that matches human behavior while sending emails.

Here are some sending tips to avoid the spam folder:

• send between 50-200 emails per day, per address
• don’t send all emails at once; spread them throughout the day
• for every 200 emails you send, aim to get at least 50 replies

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5. Don’t use link shorteners & attachments

Link shorteners are common in spam and phishing emails. And attachments are known to carry viruses. So, avoid using these elements to prevent triggering spam filters.

Instead, you should hyperlink your text or insert the entire link in your emails. This protects your deliverability and lets you share files with your audience.

What else can you do to avoid landing in spam?

Monitor and improve your deliverability.

The ability of your emails to avoid spam and land in your audience's inbox depends on your email deliverability. If you’re sending emails, you should keep an eye on your deliverability score before - during - after sending campaigns.

This will help you avoid all common deliverability issues people have while sending emails. But it also helps you to keep your deliverability high in the long run.

So before, during, and after sending your email campaigns:

✅  check your deliverability score

✅  keep your warm-up & deliverability booster ON

✅  follow email deliverability best practices
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Here are 10 tips to avoid the spam folder and make sure your emails reach your audience and generate replies. 🚀
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Use the tips in this list to make sure they reach your audience and help you get more replies. 🚀

Heeey there 👋

Here’s G, and in this email, Here’s G, and in this email, you’ll find out why many email warm-up tools are shutting down. And what you can do to keep your emails away from spam.

Many email warm-up services like GMass are shutting down their services. As seen in the community and on our customer support chats, some of you wonder if lemwarm is or will be affected.

In today’s newsletter, you’ll find out why some email warm-up tools are shutting down. What this means for your email outreach, and what you can do next to keep your deliverability high and avoid spam. 🙌

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Why are some email warm-up tools shutting down?

Most warm-up tools, including GMass, use a specific API to offer their services. The providers of this API have decided that GMass and other similar tools might lose access to the API if they don’t shut down their warm-up services.

So, to maintain access to this API, GMass, and other warm-up tools have decided to disable their email warming features. 😅

This is not an issue for you — lemwarm will keep working!

While working on making lemwarm the best warm-up and deliverability booster on the market, we saw this situation coming…

In August 2022, we changed how our warm-up and deliverability service works by switching from API to an IMAP-based system.

Along with a new and improved algorithm, lemwarm is now one of the most trustworthy warm-up and deliverability boosters on the market.

It’s 100% reliable and safe to use, whether you send cold emails, newsletters, transactional emails, or simply reach out to your audience via email.

So, how can you keep avoiding the spam folder?

To ensure your emails reach the inbox, check your email deliverability before, during, and after sending campaigns.

Keeping lemwarm ON at all times is the key to keeping your deliverability

high and avoiding spam completely in the long-run.

But email warm-up is one part of your deliverability.

Here are 5 more steps you can take to avoid the spam folder:

1. Do your technical setup

Your technical setup shows email providers that you are a verified sender and that your emails are safe. This keeps them away from the spam folder.

You can complete your technical setup in 5 simple steps:

I. Set up your SPF:

• stands for Sender Policy Framework.
• This verifies that your emails have been sent from your domain.

II. Set up your DKIM:

• stands for DomainKeys Identified Mail.
• This guarantees that your emails are not changed after they are sent.

III. Set up your DMARC:

• stands for Domain-based Message Authentication, Reporting & Conformance.
• This helps protect your domain from attacks, phishing emails, etc.

ℹ️  Here's a guide to help set up your SPF, DKIM, DMARC

IV. Set up your MX Record:

• stands for your ‘mail exchange’ record.
• This helps providers know what servers accept emails for your domain. Without it, you won’t be able to receive emails.

ℹ️  Here's a guide to help set up your MX Records

V. Set up your Custom Tracking Domain:

• This allows you to track open and click rates in your emails safely.

ℹ️  Here's a guide to help set up your Custom Tracking Domain
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2. Keep a healthy mailing list

Having invalid email addresses in your list increases your bounce rate and ruins your sender's reputation. Verify your email list regularly, and never send emails to unsubscribed people.

Check out bouncer.io or debounce to send emails only to valid addresses and keep deliverability high.
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3. Send high-quality emails

Email providers check if your audience is engaging with the emails you send. The only way to get opens and replies is to structure your emails well and always provide value to your audience.

Here’s how you can make your emails unique and well-structured to stand out in your audience’s inbox.
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4. Maintain a good sender reputation

A good sender reputation avoids suspicion from email providers and keeps your emails away from spam. Make sure to follow email-sending best practices.

Use these tips while sending emails to avoid landing in the spam folder:

• send between 50-200 emails per day per sender
• spread your sending schedule throughout the day, don’t send them all at once
• make sure to get at least 1 reply for every 4 emails you send
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5. Personalize your emails

Personalized emails catch your audience’s attention, which helps you get more replies and build trust with your audience. This is critical to landing in their inbox.

If you have a large audience, a tool like lemlist can help you send personalized emails at scale and 10x your business growth 🙌

Final thoughts

No matter the type of emails you send, using a warm-up AND deliverability booster will help you reach your audience. To get even better results, do your technical setup, send high-quality, personalized emails, and keep a healthy email list.

11K+ salespeople, entrepreneurs, marketers, and ‘email senders' avoid the spam folder and get great email results by keeping lemwarm ON before - during - after sending campaigns.  🚀

Check out the results some lemwarm users have shared online 🤩

Have a question on deliverability? Want to get specific advice from outreach experts?

Join the lemlist-family and get all the answers you need!

Heeey there 👋

Here’s G, and in this email, you’ll get tips for writing effective follow-up emails to get more replies and boost your deliverability.

If you don’t get replies to your emails, it makes email providers suspicious. It tells them that your audience doesn’t want to hear from you.

Or worse: that you’re sending spam.

The best way to avoid this is to send follow-up emails.

Follow-up emails help you:

→ remind your audience of your message

→ add more value and build a relationship with them

→ or address any concerns they might have about your offer

Follow-up emails encourage your audience to reply, book a meeting or even give you some feedback! These replies boost your deliverability and prevent your emails from landing in spam.

Here are 5 tips to write follow-up emails that get replies. 🙌

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This follow-up email got a 39% reply rate. Here are the 5 tips we can take away from it:

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Tip #1: Personalize your message

Add custom text like their name, images, videos, or landing pages to catch your audience’s attention and stand out from competitors. This prevents your email from looking like spam and boosts your deliverability.

Tip #2: Be persistent but not pushy

If your follow-up email is aggressive or without context, your audience will mark it as spam. Use this email to show what’s in it for them.

Use these 3 tips to avoid seeming pushy:

• highlight why you’re reaching out to them
• summarize your message with the key points
• give your prospects enough time to reply
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Tip #3: Add more value for your audience

Use your follow-up to add more value to your previous message. This will help you build trust with your audience and encourage them to reply!

Here are some things you can use to add more value:

• add links to articles, case studies, or guides to help them solve a pain point
• include a free product demo
• share feedback or tips to improve their results
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Tip #4: Include a clear call to action

Make the next step clear and easy for your prospect. This increases your chances of getting a reply or engagement on your email. Add links to redirect them to the next step.

Here are 3 examples of clear CTAs:

• “Book your appointment today and receive a 10% discount on your first visit.”
• "Join our Wednesday webinar and learn how to double your sales."
• "Try our product for 30 days, risk-free, and see the results yourself."
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Tip #5: Keep it short and to the point

You’re competing for a few seconds of attention in a crowded inbox. Make sure to get your message across quickly and effectively.

Quick recap 👇

Follow-up emails help you get more replies from your audience. Use these tips to catch your audience’s attention:

• Personalize your message to make it more engaging for your audience.
• Be persistent, but avoid being pushy, so your emails are not marked as spam.
• Include a clear call to action and provide value to build trust with your audience.

But when and how many follow-up emails should you send? What strategy should you follow for the best results?

In our latest eBook, you’ll get practical tips for writing follow-up emails that get replies! Along with 7 proven email templates to inspire you 🚀

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Avoid spam by reaching your audience at the perfect time 🚀

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Sending emails to your audience at odd hours (midnight, for example) will land them in spam.

With lemwarm’s new smart warm-up schedule, your warm-up emails will be sent based on your audience’s working hours.

Reaching your audience during their working hours will help you:

• get more opens, replies, and engagement
• avoid triggering email providers & keep a good sender reputation
• stay away from spam & boost your deliverability

How to activate the smart warm-up schedule?

☑️ make sure you’re on lemwarm’s Smart plan

☑️ turn ON the Smart Cluster feature

☑️ fill out the smart cluster questionnaire

☑️ lemwarm will automatically create a smart schedule based on the information you share.

and you’re all set. 🎉

If you have any concerns or questions about the smart warm-up schedule, reply to this email or contact our support team (blue button at the bottom right of your dashboard)!